ATLANTA, Georgia – June 12, 2019 – PRESS RELEASE – Surterra Wellness, one of the fastest growing health and wellness companies in the United States, has announced that former Patrón Spirits CEO Ed Brown has joined the company as executive director. Brown is a key addition to the top talent Surterra has attracted to help build the company’s global brand recognition and shape its positioning in a dynamic cannabis market. In coming months, Brown will also join Surterra’s board of directors, and in that capacity will assist in furthering strategic partnerships and the company’s global strategy.

“I couldn’t think of a more capable and accomplished leader in business to join our executive team. Ed Brown brings over two decades of superior brand building expertise, developing a global luxury brand known for high quality and serious market share,” said Surterra Chairman and CEO William “Beau” Wrigley, Jr.. “We are thrilled to welcome Ed to Surterra and are energized by his ideas and perspective on how we can advance our goals of delivering iconic brands and high-quality cannabis products to our growing global consumer base.”

Brown previously served as the president and CEO of The Patrón Spirits Company, until retiring last year after nearly 20 years at the company. Under his leadership, Patrón grew from 25,000 cases sold in 1989 to more than 4.25 million in 2018, and is currently the top-selling ultra-premium tequila in the world and the most profitable spirits company in history. Brown will bring his expertise in the premiere spirits business to Surterra’s strategic global brand building, marketing, operations and sales execution.

“Surterra is setting the standard as a trusted leader in the cannabis industry with gold-standard business practices and an impressive slate of brands designed to satisfy the diverse needs of patients and consumers across the U.S., and soon in international markets,” said Ed Brown, executive director of Surterra Wellness. “Over the past six months, I’ve watched Beau execute on his vision with strategic acquisitions and partnerships to bolster innovation and accretive value. I believe in Beau’s vision and the all-star leadership he has in place to propel Surterra forward so much that I not only invested, I joined the company to help build its world-class sales and marketing team."

June 14, 2019 (Vancouver, B.C.): Vancouver-based cannabis brand Choom unveiled its retail concept and experience June 15 in Niagara Falls, Ontario. As one of 25 cannabis stores authorized to open in in the province, Choom Niagara provides a curated selection of premium products in an immersive environment designed to elevate and empower consumers.

In addition to holding distinction as Niagara Falls’ first cannabis store, Choom Niagara represents the brand’s debut retail presence in Ontario. With a store firmly established in the key Ontario market, Choom will continue its nationwide rollout, supporting the company’s overarching goal to secure one of the largest cannabis retail networks in North America.

Choom Niagara carries a diverse range of products, from dry flower and pre-rolls to oils and capsules. All items are selected from a wide range of Canadian licensed producers, with the product portfolio strategically curated to ignite customer curiosity and encourage cannabis exploration.

Store associates have undergone stringent cannabis sommelier training, ensuring clients receive expert customer service customized to their specific needs. The store’s intuitive aesthetic, designed by commercial architect and interior design firm Hodgson Design Associates, achieves a relaxed and inviting environment, seamlessly guiding visitors through displays of THC-dominant, CBD-dominant and balanced products. Toronto businesswoman Lisa Bigioni was selected from a lottery of qualified candidates to own and manage the store.

“I’m delighted to serve the Niagara community, and can’t wait to hit the ground running,” said Bigioni. “My goal is for the store to become an indispensable resource for cannabis education and support for the local community. Choom’s extensive experience in regulated industries provides invaluable insight on store operations, and together we’ll deliver a cannabis retail experience the city can be proud of.”

“We are thrilled to open our first store in Niagara Falls, and look forward to becoming an active member of the local community,” said Chris Bogart, president and CEO of Choom. “By crafting an approachable experience that encourages exploration and education, we hope to bring both residents and visitors together to cultivate good times.”

Choom Niagara is located at 7555 Montrose Rd., Unit E3, Niagara Falls, Ontario. Opening hours are 10 a.m. – 8 p.m. (Monday to Wednesday), 10 a.m. – 10 p.m. (Thursday to Saturday) and 11 a.m. – 6 p.m. (Sunday). For more information, visit choom.ca.

VANCOUVER, British Columbia, June 17, 2019 (GLOBE NEWSWIRE) -- via NetworkWire -- PRESS RELEASE-- Wildflower Brands Inc. has announced that it has received and fulfilled an opening purchase order from Dillard’s department stores that will place Wildflower wellness products in Dillard’s stores across the U.S.

Wildflower’s hemp CBD-infused products can now be seen throughout 292 Dillard’s locations across the U.S. and the company’s retail presence throughout the country continues to expand. Rooted in transparency and best practices, Wildflower is looking forward to entering new key markets such as Florida and Texas to educate new consumers on salable products in the region. Wildflower has received subsequent purchase orders from Dillard’s and is fulfilling orders as they are received.

Wildflower CEO William Maclean says, “Launching into Dillard’s will double the number of retail locations we are in overnight. Our strategy is to build off our established brand equity in these key markets that can catapult us into becoming a household name. Dillard’s has the respect and reputation as a retailer that fits in with our loyal following. I am looking forward to bringing the wellness and health benefits of CBD through Wildflower’s products to Dillard’s clientele."

NEW YORK, June 17, 2019 (GLOBE NEWSWIRE) -- PRESS RELEASE -- Better Choice Company, Inc., an animal health and wellness CBD company, has announced that it has signed a management service agreement with JBC & Associates, LLC, a retail marketing company specializing in providing quick go-to-market blueprints that launch year-round or seasonal direct to consumer retail programs, to place Better Choice kiosks in select mall and shopping centers across the United States by early August 2019.

“Operating in malls and shopping centers is a distribution strategy that offers Better Choice the opportunity to build our brand and engage directly with the consumer,” said Lori Taylor, co-CEO of Better Choice. “We have strategically picked approximately 20 locations across the U.S. initially, with high foot traffic that will allow us to evaluate further investment in these locations. Kiosks will provide a broad range of our CBD and non-CBD products.”

Better Choice will oversee retail operation items and provide content such as training material, marketing and sales material, company policies, and other information to allow JBC to present Better Choice’s products and marketing plans to developers. Additionally, JBC will act as the project manager for the fixture procurement, merchandising, sign kit development and roll out and daily management of Better Choice product kiosks.

James V. O’Neill, Jr, CEO of JBC, commented, “Better Choice is an emerging company and emerging as a leader in a niche industry. We are excited to assist Better Choice with widening its already developed consumer base. JBC & Associates is designed to help top-tier companies, just like Better Choice, expand their retail distribution and we are delighted to be a part of the Company’s expansion into malls and shopping centers, something we see as a critical step forward in a long line of success."