Tag: CBT > Cannabis-Infused Beverages

Marketing and Branding

Verano Enters Cannabis Beverage Category With Debut of Easy Landings

Easy Landings is the company’s first national beverage brand, featuring four delicious flavors and all-natural ingredients.

August 19, 2026

Hemp

US House Lawmakers Introduce Bill to Keep Hemp Beverages Legal

The Beverage Regulatory Parity Act would establish a three-tier distribution system and other regulatory standards similar to the alcohol industry.

August 10, 2026

Marketing and Branding

Cann Partners With Dwyane Wade to Launch Golf-Inspired Half & Half Flavor Collection

The launch includes Dwyane Wade x Cann Half & Half in both 3mg THC and 0mg varieties, joining Cann’s newly launched zero-THC line.

August 4, 2026

Illinois

Señorita Brings THC Beverages to Lollapalooza for 1st Time

The brand’s award-winning THC margaritas will be available to festivalgoers 21 and older across select bars throughout Grant Park during this year's festival.

July 23, 2026

California

California Cannabis Operators Confront Proposed 10mg THC Cap on Beverages

Cannabis businesses and trade groups sent a letter opposing legislation that would ban drinks containing more than 10 milligrams of THC.

April 7, 2026

D.C.

Washington Mayor Proposes Alcohol, Cannabis Companies Partner on THC Beverages

Mayor Muriel Bowser spearheaded legislation to allow local breweries and distilleries to work with licensed medical cannabis companies.

April 6, 2026

Hemp

Willie Nelson’s Willie's Remedy+ Raises $15 Million to Bring Its THC Drinks Nationwide

The celebrity’s company held a funding round to accelerate its national retail expansion.

February 5, 2026

Dispensary

Wicked Reserve Dispensary Expands Range With New Refrigerated THC Beverage Section

The New York cannabis retailer’s new selection features four THC-infused drinks.

December 8, 2025

Tomorrow in Cannabis

Solubility, Bioavailability, and the Future of Cannabis Consumption and Pharmaceuticals

Many of today’s emulsions produce poor oral formulations, resulting in products that are not effective in their delivery of THC.

November 25, 2025

Hemp

MariMed to Launch Hemp-Derived THC Products

The cannabis company will introduce its top-selling brands to new markets and customers, beginning with its Vibations drink mix.

November 4, 2025

Industry Headlines

Viola, Allen Iverson Partner With Horticulture Co. to Roll Out IVERSON, a Craft THC Soda, Nationwide

The new line of low-dose, plant-powered soda is an alternative to alcohol, redefining how we unwind.

October 17, 2025

Mergers and Acquisitions

LEVIA Original Founders Reacquiring Cannabis Beverage Brand From Ayr Wellness

Kristin and Eric Rogers signed a definitive agreement to take back the Massachusetts-based brand that’s been on the market since 2021.

September 8, 2025