[PRESS RELEASE] – CHICAGO, Aug. 20, 2026 – Verano Holdings Corp., a leading multistate cannabis company, announced the launch of Easy Landings, the company’s first dedicated beverage brand.
Easy Landings will initially be available for purchase starting Aug. 21 at Verano’s Zen Leaf dispensaries and third-party partners in four core Verano markets – Arizona, Illinois, Nevada, followed by New Jersey – with plans to scale across additional states in 2026 and beyond.
Designed to bring precision, flavor and flexibility to any occasion, Easy Landings beverages are crafted to be mixed seamlessly into any drink for a custom mocktail or enjoyed on their own. Initially launching in four delicious flavors, including Lemon Lime, Watermelon, Mango and Black Cherry, Easy Landings beverages are designed to optimize taste, adaptability and simple dose control in a portable and flexible format. Each 2-ounce (60 milliliters) bottle of Easy Landings contains 100 milligrams of fast-acting THC, curated flavors and formulas to induce a predictable experience, with a capful measuring 5 milligrams of THC per serving.
Easy Landings aims to engage a variety of consumers by tapping into existing demand for THC beverages and capitalizing on multiple trends, including the continued decline in alcohol consumption and growing popularity of macrodose edibles products. In 2025 alone, full-year cannabis beverage dispensary sales grew 13% across all markets in which the company operates, with non-carbonated beverages and shots experiencing the highest growth rate.
Given the category’s ongoing growth and the pending closure of the 2018 Farm Bill loophole that unintentionally created a multibillion-dollar hemp-derived THC beverage market, Easy Landings is well-positioned to capitalize on existing demand as a brand-new, all-natural alternative for consumers seeking cannabis beverages that are delicious, safe, tested and regulated.
Easy Landings beverages are initially available in four delicious flavors and experiences, including:
- Lemon Lime “Refresh” - Energizing Sativa for Daytime, Social and Active Settings: Subtly sweet and perfectly sour, lemon lime pairs well with any beverage, or on its own. Like a snappy squeeze of citrus, this cannabis-infused elixir can elevate the ordinary. Think: somewhere with good light, better company and nowhere to be just yet.
- Watermelon “Reset” - Balanced Hybrid for Any Occasion: Tap into your nostalgic side with a juicy watermelon elixir made to enhance your favorite beverage or be sipped solo. This elixir expertly balances function with flavor for a one-of-a-kind experience that extends beyond the high, making it the go-to beverage you reach for when the afternoon deserves a gentle redirect.
- Mango “Relax” - Perfect Indica for the Evening Wind-Down: Lush tropical notes meet THC for a vacation-in-a-bottle elixir that can be used to top off any ice-cold beverage or enjoyed on its own. The fresh mango flavor invites you to retreat into relaxation, bringing a sweet-yet-tart addition to enhance your everyday routine at home or on the go.
- Black Cherry “Rest” - 1:2 CBN/THC Indica for Nighttime Relaxation: Delightfully tart and crafted with R&R in mind, black cherry promises a departure from the everyday. The bold, bittersweet flavor and mellow blend of THC and CBN upgrade your evening routine with intention, promoting restful and ready vibes for your next adventure. Pair with your nightcap of choice for a mindful mix, or sip as-is for a more concentrated taste.
“Residing at the intersection of trends favoring non-alcoholic beverages and increasing demand for alternative cannabis products and experiences, Easy Landings offers a strong value proposition for a broad range of consumers combining flavor, flexibility and portability that mixes well with everyday drinks and occasions,” Verano Chief Marketing Officer David Spreckman said. “Recognizing the opportunity to tap into a growing and underserved category, Easy Landings expands on the appeal for both cannabis beverages and macrodose edible products as a standalone beverage or drink enhancer, and we’re beyond excited to drive further momentum behind our award-winning portfolio with the debut of our first national beverage brand.”
More information about Easy Landings, including an assortment of recommended recipes to create delicious cannabis-inspired beverages, is available at DrinkEasyLandings.com. To place an online order for in-store pickup at Zen Leaf Dispensaries, visit ZenLeafDispensaries.com.
