Marketing and Branding

Cann Partners With Dwyane Wade to Launch Golf-Inspired Half & Half Flavor Collection

The launch includes Dwyane Wade x Cann Half & Half in both 3mg THC and 0mg varieties, joining Cann’s newly launched zero-THC line.

Khalifa Kush Enters 6th International Market as Patience, Diligence Pay Off

Khalifa Kush CEO DJ Saul explains the secret sauce to the celebrity-founded cannabis brand’s expansion efforts, partnerships and overall success.

District Cannabis Launches a Ridiculously Serious Campaign to Make 4/20 a National Holiday

The campaign, ‘Make 420 a National Holiday,’ launched with a 30-second mixed-media film.

Green Thumb Amends Brand Transactions With RHYTHM

Under the amended agreements, licensing fees transition from revenue-based fees to recurring fixed fees.

Bizarre Bunny Studios Creates 1st-Ever Microdrama for the Cannabis Industry

The company partnered with Toke Cannabis, a New York dispensary, to capitalize on a new marketing platform for an industry that can’t advertise.

Wyld Acquires Grön in Major Industry Transaction

Two of the cannabis industry’s most acclaimed and successful edibles brands are joining forces.

Mike Tyson, TerrAscend Team Up To Launch Tyson 2.0 in Maryland, Pennsylvania

The exclusive licensing agreement allows the cannabis company to manufacture and distribute the boxing icon’s cannabis brand.

Agrify Acquires Brand Portfolio From Green Thumb for $50M

The company is changing its name to RYTHM following the acquisition, which also includes Dogwalkers and Beboe, and will trade on Nasdaq.

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

NBA Hall-of-Famer Carmelo Anthony Brings Cannabis Brand, Agency to New York

The former Knicks player is rolling out his brand, STAYME7O, and cannabis-focused agency, Grand National, in the Empire State.

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20

Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.

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