[PRESS RELEASE] – ROLLING MEADOWS, Ill., July 23, 2026 – Señorita, the leading THC beverage brand known for its delicious agave-based cocktails from RYTHM Inc., announced that it is the official THC beverage partner of Lollapalooza.
Festivalgoers 21 and older will now be able to enjoy Señorita's award-winning THC beverages at Lollapalooza for the first time during this year's festival, held July 30 to Aug. 2. Through this new partnership, Señorita will offer its Mango Margarita and Lime Jalapeño Margarita at select GA Cocktail, GA+ and VIP bars throughout Grant Park.
With more than 100,000 fans attending each day, Lollapalooza continues to expand its beverage lineup to offer festivalgoers more variety throughout the weekend. The addition of Señorita reflects growing interest in THC beverages among fans, with nearly 9 in 10 saying they'd be interested in trying a new cannabis beverage brand at a live event. The partnership reflects the growing mainstream adoption of THC beverages as more live entertainment destinations expand their beverage offerings.
Each 12-ounce can of Señorita contains 5 milligrams of hemp-derived THC and delivers a fresh, nonalcoholic take on the margarita. Crafted by award-winning winemakers Joel Gott and Charles Bieler using organic blue agave, real fruit juice and Himalayan pink salt, Señorita brings cocktail-quality flavor to every can.
"Chicago is Señorita's hometown, so this partnership feels like coming home," RYTHM Inc. Chairman and Interim CEO Ben Kovler said. "Lollapalooza has shaped music culture for more than three decades, making it the perfect place to introduce fans 21-plus to Señorita, which offers a premium THC, nonalcoholic option for festivalgoers."
This announcement builds on RHYTHM Inc.’s continued beverage portfolio expansion across Chicago’s top entertainment destinations. In 2026, Señorita and RYTHM beverages made history at the United Center as the first THC beverages available at a major U.S. arena.
Other 2026 milestones include RYTHM taking the stage as Navy Pier’s official THC beverage partner, expanded presence of both brands across 16" on Center venues, including The Salt Shed, and an on-site footprint at Windy City Smokeout, Sueños Music Festival, the Chicago Pride Parade, and Taste of Randolph.
Señorita THC Margaritas are available nationwide through licensed retailers and direct-to-consumer delivery at SenoritaDrinks.com. To learn more, visit SenoritaDrinks.com or follow @SenoritaDrinks on Instagram.
