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What Drives Budtender Product Recommendations?

Factors that influence the gatekeepers of the cannabis industry to suggest some products but not others.

Top Story Sales Trends
Madeline Scanlon
July 5, 2023

Budtenders are the ultimate gatekeepers of the cannabis industry, influencing consumer purchasing decisions in more ways than one. The cannabis shopping experience carves out a unique role for store associates: They are part salespeople, part educators that intimately assist customers and patients with their purchases.

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