[PRESS RELEASE] – LOS ANGELES, Sept. 18, 2026 – This college football season, Zig-Zag is bringing its 145 years of heritage to the heart of gameday culture with a Southeast Tailgate campaign, taking the brand directly to fans at some of the region’s biggest college football matchups.
Throughout the 2026 season, Zig-Zag will activate around marquee games across Alabama, Georgia, Florida, North Carolina, Tennessee, Louisiana and beyond, creating an integrated gameday presence that makes the brand part of the tailgate experience. The campaign will feature a diverse array of visuals across each location, including the likes of LED trucks, fuel-pump toppers, wheat-poster placements, brand ambassadors, fraternity gifting, CTV advertising and opportunities for fans to engage with Zig-Zag products and enter the brand’s Friends Trip Sweepstakes.
The campaign will kick off Sept. 19 in Tuscaloosa around the University of Alabama’s matchup against Florida State, followed by additional marquee gamedays, including:
- University of Georgia vs. Oklahoma — Sept. 26, Athens, Ga.
- University of North Carolina vs. Notre Dame — Oct. 3, Chapel Hill, N.C.
- University of Florida vs. South Carolina — Oct. 10, Gainesville, Fla.
- University of Tennessee vs. Alabama — Oct. 17, Knoxville, Tenn.
- University of North Carolina vs. Miami — Oct. 31, Chapel Hill, N.C.
- LSU vs. Alabama — Nov. 7, Baton Rouge, La.
- LSU vs. Texas — Nov. 14, Baton Rouge, La.
- University of Tennessee vs. LSU — Nov. 21, Knoxville, Tenn.
- Clemson vs. South Carolina — Nov. 28, Clemson, S.C.
As part of the campaign, Zig-Zag’s LED trucks will bring a mobile brand presence to select gameday markets, while fuel-pump toppers at 54 locations and wheat-poster placements across three markets will extend the campaign beyond the stadium and tailgate. QR integrations will connect fans to the brand’s Friends Trip Sweepstakes, offering a chance to win a getaway to St. Simons.
Zig-Zag will also activate on the ground through brand ambassadors and fraternity gifting, creating opportunities for product education, giveaways and direct engagement with Gen-Z audiences, spotlighting a range of Zig-Zag products, including Natural Leaf, Hemp Cones, Hemp Papers, French Orange and Unbleached Papers.
With activations spanning the Southeast throughout the college football season, Zig-Zag is continuing to bring its longstanding brand heritage into the cultural moments that bring fans and communities together.
