Tag: CBT > Packaging/ Branding > Branding Your Cannabis Business

International

Khalifa Kush Enters 6th International Market as Patience, Diligence Pay Off

Khalifa Kush CEO DJ Saul explains the secret sauce to the celebrity-founded cannabis brand’s expansion efforts, partnerships and overall success.

July 13, 2026

Missouri

Jeeter Expands Pre-Roll Brand to Missouri

The pre-roll brand debuted across the show Me State with majority market coverage, its partnership with Elevate, and statewide consumer activations.

January 15, 2026

California

California Could Tighten Cannabis Regulations, Up Penalties After State Audit

Unclear rules and insufficient enforcement ‘hamper’ the Department of Cannabis Control’s ability to identify packaging that’s attractive to children.

August 8, 2025

Branding Your Cannabis Business

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

July 24, 2024

Michigan

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

February 28, 2024

California

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

October 8, 2023

Interviews & Opinion

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

September 20, 2023

Branding Your Cannabis Business

Columbia Care Unveils New Name, Brand Identity—The Cannabist Company

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

September 19, 2023

Cannabis Branding Different Strains

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

August 9, 2023

Branding Your Cannabis Business

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

June 21, 2023

Cannabis Price Compression

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

February 15, 2023

Branding Your Cannabis Business

From California to New York: How Interstate Commerce Will Reshape the American Cannabis Market

How could interstate commerce change the cannabis industry, and how could it begin?

February 9, 2023