Branding Your Cannabis Business

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

Columbia Care Unveils New Name, Brand Identity—The Cannabist Company

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

From California to New York: How Interstate Commerce Will Reshape the American Cannabis Market

How could interstate commerce change the cannabis industry, and how could it begin?

Use the Winter to Market, Network, and Dream: Help Your Hemp Business in the Off-Season

The winter is the time to cultivate essential parts of a successful hemp business like marketing, networking, and exploring new opportunities.

7 Ways Growers Can Compete and Stand Out From the Crowd

As competition increases, smaller brands will have to be even more innovative to be heard above the noise.

Veritas Brings Cannabis 'Four-Packs' to Colorado

The Aurora, Colorado-based operator is doing its part to creatively meet the local consumers’ needs while embracing education and experiences in the process.

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