Tag: CBT > Packaging/ Branding > Branding Your Cannabis Business

Branding Your Cannabis Business

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

July 24, 2024

Michigan

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

February 28, 2024

California

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

October 8, 2023

Interviews & Opinion

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

September 20, 2023

Branding Your Cannabis Business

Columbia Care Unveils New Name, Brand Identity—The Cannabist Company

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

September 19, 2023

Cannabis Branding Different Strains

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

August 9, 2023

Branding Your Cannabis Business

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

June 21, 2023

Cannabis Price Compression

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

February 15, 2023

Branding Your Cannabis Business

From California to New York: How Interstate Commerce Will Reshape the American Cannabis Market

How could interstate commerce change the cannabis industry, and how could it begin?

February 9, 2023

Attracting Investors and Raising Capital for Your Cannabis Business

Use the Winter to Market, Network, and Dream: Help Your Hemp Business in the Off-Season

The winter is the time to cultivate essential parts of a successful hemp business like marketing, networking, and exploring new opportunities.

January 16, 2023

Marketing Your Cannabis Business

7 Ways Growers Can Compete and Stand Out From the Crowd

As competition increases, smaller brands will have to be even more innovative to be heard above the noise.

October 26, 2022

Colorado

Veritas Brings Cannabis 'Four-Packs' to Colorado

The Aurora, Colorado-based operator is doing its part to creatively meet the local consumers’ needs while embracing education and experiences in the process.

September 8, 2022