Tag: CBT > Packaging/ Branding > Branding Your Cannabis Business: Page 2

Colorado

Veritas Brings Cannabis 'Four-Packs' to Colorado

The Aurora, Colorado-based operator is doing its part to creatively meet the local consumers’ needs while embracing education and experiences in the process.

September 8, 2022

California

Viola Refreshes Brand With New 'Vibes System'

The Michigan-based operator is categorizing all flower products into its ‘Viola Vibes System' to simplify the cannabis-shopping experience for consumers.

August 8, 2022

Interviews & Opinion

The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage

Song details her Korean upbringing and how her own path meshes with the company’s brand vision in this AAPI feature.

May 31, 2022

Interviews & Opinion

‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

Creative Director Chris “Cheeto” Batten shares insight into recent digital branding and design awards the business has received, as well as the vertically integrated company’s overall branding strategy.

May 12, 2022

Branding Your Cannabis Business

DoorDash Canada Lands Cannabis Pickup Agreement with Superette Dispensaries

Each Superette location will display curated menus through the DoorDash app, offering consumers up-to-the-minute selections from the store.

May 3, 2022

Maryland

CULTA Takes Home Awards for Digital Branding and Creative

The Maryland cannabis company received multiple awards from the AVA Digital Awards and Hermes Creative Awards.

May 2, 2022

Interviews & Opinion

Foundational Leadership: Q&A With Trulieve Chief Marketing Officer Valda Coryat

One of few female executives in the cannabis industry, Coryat details how confidence, inspiration and upbringing played a role in her leadership.

March 30, 2022

Distribution

At Cookies, Brand Development and Equity Are Key to Growth

Tori Cole, vice president of marketing, shares how Cookies takes its California vision to emerging markets in the U.S.

March 28, 2022

Colorado

Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies

Following the launch of Mike Bites this week, brand executives share perspectives on the past and future of Tyson 2.0.

March 17, 2022

Branding Your Cannabis Business

Trulieve Partners With Survivor Winner as Momenta Brand Ambassador

Ethan John will support patient education and community outreach initiatives on behalf of Trulieve’s Momenta cannabis brand.

March 14, 2022

Marketing Your Cannabis Business

How Veritas Uses Limited-Edition Product Drops to Connect With Customers

The Colorado-based company’s limited-edition product releases include its unique Pheno Hunts, First Cut Strains and exclusive partnerships with retailers.

January 21, 2022

Branding Your Cannabis Business

What’s in a National Cannabis Brand?

As a national market forms in the U.S., marketing and customer experiences will become crucial for establishing a lasting cannabis brand.

January 10, 2022