[PRESS RELEASE] – LOS ANGELES, Calif., Jan. 14, 2026 – Jeeter, the world’s No. 1 pre-roll brand, officially announces its expansion into Missouri, marking the brand’s newest U.S. territory and the next milestone in its rapidly growing national footprint. Launching with immediate market saturation, Jeeter’s Missouri debut represents one of the most comprehensive and strategic rollouts in the brand’s history.
From Kansas City to St. Louis, Columbia, the Ozarks, and everywhere in between, Missouri represents more than a new market; the Show-Me State is built on credibility, consistency and trust – values that mirror Jeeter’s approach to growth. The brand has earned its reputation, market by market, through premium product quality, immersive consumer experiences and authentic partnerships rooted in community.
Jeeter’s Missouri expansion is powered by Elevate, the brand’s exclusive manufacturing and distribution partner in the state. One of Missouri’s most established and respected cannabis operators, Elevate brings deep regulatory expertise, operational excellence and a proven track record of building trusted cannabis brands statewide. Through this partnership, Jeeter launched in Missouri with more than 70% market coverage on day one via three exclusive wholesale partners, with full statewide distribution expected by the end of the month.
“Missouri was a market we took seriously from the start,” Jeeter co-CEO Sebastian Solano said. “Consumers here know quality, and they expect brands to show up the right way. Partnering with Elevate gave us the foundation to do exactly that – combining our global brand vision with a team that understands this state inside and out to build something lasting in Missouri.”
To ensure consumers can easily identify authentic products, Jeeter has introduced its Verified Retailer program across Missouri. Authorized dispensaries will feature the Jeeter Verified Retailer decal, signifying certified products, quality assurance, and the official Jeeter experience. Only approved retail partners carry the badge, reinforcing trust and transparency for Missouri consumers. A full list of locations can be found at jeeter.com/locations/missouri.
Beyond retail, Jeeter’s success is driven by its evolution into a full-scale lifestyle brand, known for blending cannabis with music, sports, culture and live entertainment called Jeeter Live. As part of the Missouri launch, the brand will roll out its signature Jeeter Hook Up Days, a weekly in-store activation series hosted at dispensaries across the state. Select Missouri Hook Up Days will feature an exclusive, unreleased 1-gram pre-roll, available only at participating locations. New locations will be announced every Tuesday.
Additional regional activations are planned throughout early 2026, including the brand’s highly anticipated Mile High experience, set to arrive in February.
Jeeter’s expansion into Missouri builds on a proven track record of industry leadership and cultural impact. The brand has earned multiple accolades recognizing both product excellence and lifestyle innovation, including honors from The Emjays International Cannabis Awards and the KIND Winter Fair. Jeeter has also been named to the Inc. 5000 list of America’s fastest-growing private companies, reinforcing its position as one of the most influential and consistently performing brands in cannabis today.
