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Snap Inc. and Twitter Inc. are gambling that they can profit off the growing marijuana industry by running ads for cannabis products from licensed Canadian producers, testing restrictive laws in Canada on marketing weed.
Regulators in Canada declined to comment on an ongoing investigation into ads Hexo Corp. ran on Snapchat, the app run by Snap Inc.
Both Snap and Twitter have published ads for some of the largest marijuana companies in Canada such as Aurora Cannabis Inc. and Hexo, who advertise brands, medical pot and other products on the social networks, according to screenshots of ads obtained by MarketWatch.
