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Marketing Your Cannabis Business: Page 7
Selling Science
A look at how cultivators can leverage research to deliver products that meet specific consumer needs.
Avoiding the Race to the Bottom
Cannabis cultivators share their top tips for staying profitable in an evolving market.
dammabis Company Launches Digital Asset Management System for Cannabis Industry
The system is designed to help cannabis businesses better control their media assets for marketing.
Sativa vs. Indica
Why it's time to abandon those classifications.
Dream Water Announces Global Partnership with Hockey Superstar Auston Matthews
The partnership will be used to launch a North American wide brand campaign featuring Matthews in the fall of 2019.
The Perils of Direct Marketing: Why Cannabis Industry Participants Should Undergo a TCPA/ADA Compliance Checkup
This uncertain landscape leaves consumer-facing cannabis companies open to attack by resourceful plaintiff’s attorneys.
British Columbia Bans the Promotion of Cannabis in Licensed Facilities
The new regulations apply to restaurants, bars and even events that have special permits.
3 Marketing Strategies CBD Brands Should Use to Stand Out in a Crowded Market
A flurry of CBD brands, consumers’ confusion about available products, strict regulations and platform restrictions make for monumental marketing challenges, but solutions are available.
Grow Sisters Announce Know Your Farmer 2019
The "Know Your Farmer Video Series" focuses on cannabis farms and supply chains and is hosted on the Grow Sisters social media platform to provide an intimate connection between farmer and customer.
Baker Technologies Hit with Class Action Lawsuit Over Telemarketing Practices
The business service provider allegedly sent telemarketing text messages on behalf of its dispensary clients without first obtaining the proper consent, which is a violation of federal law.
Brand Strategy 101: Developing, Clearing and Protecting Cannabis and Hemp Trademarks
As the marketplace becomes increasingly crowded, brand recognition can become your single most valuable asset.
Snapchat and Twitter Cannabis Ads Risk Government Crackdown
Regulators in Canada declined to comment on an ongoing investigation into ads Hexo Corp. ran on Snapchat, the app run by Snap Inc.
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