Marketing Your Cannabis Business: Page 6

America’s Reckoning with Racism is ‘More Than a Moment,’ Say Cannabis Industry Members

The Minority Cannabis Business Association and Minorities 4 Medical Marijuana hosted a Facebook Live event to confront a lack of diversity in many organizations’ leadership and management structures, cultural appropriation, and more.

Optimizing Celebrity Collaborations in Cannabis: Q&A with GFive Cultivation’s Larry Smith

The company’s founder and CEO discusses the Las Vegas-based cultivator’s newest partnership with Cam’ron, as well as overall best practices for these collaborations.

Cannabis Marketing 101: Why Businesses Should Think Before They Text

Knowing and following these rules can help insulate your business from large-scale liability.

Lead the Sponsorship Pack

Greatland Ganja’s Leif and Chevelle Abel share 5 tips for maximizing your ROI on sponsorships and preventing deals from going to the dogs.

In the Face of Restrictions and Limited Channels, Cannabis Marketers Turn to Out-of-Home Advertising–Here’s the Right Way to Do It

Cannabis brands are faced with significant challenges in their marketing efforts, but out-of-home advertising has emerged as the advertising channel of choice for many businesses.

The Next Era of Cannabis: Why Medicine Man Technologies Became Schwazze

Chief Marketing & Merchandising Officer Shane Sampson shares insight into the corporate rebrand and the company’s goals for 2020.

Catching Up with HUXTON: Modified Business Model, Record-Breaking Sales

When HUXTON sold off its plant-touching business licenses in 2018, it created the bandwidth to expand into new markets with a strengthened brand.

Social Media Influencer, Cannabis Gifting Company Celebrate 4/20 Digitally

Higher Celebrations and Chrissy Harless celebrate 4/20 in the era of COVID-19, discuss lessons learned in influencer marketing.

Cresco Labs Launches New Value Brand, High Supply, for Cannabis Consumers on a Budget

The product portfolio includes vape pens, popcorn, shake and pre-rolls.

Creative Marketing: Cannabis Grower Sponsors Iditarod Racer

Greatland Ganja’s Leif Abel details his decision to sponsor a musher in the world’s most famous dog sled race and shares tips on how to get a good ROI on sponsorships.

Scaling Up: Q&A with Cresco Labs’ Chief Commercial Officer Greg Butler

The newest addition to the Cresco team shares his plans for the company’s newly created role, which is responsible for helping the company scale without losing its product quality and consistency.

Massachusetts Draws $420 Million in Cannabis Sales in 2019

As of January, Massachusetts has more than 30 licensed retailers selling adult-use cannabis.

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