Business Issues/BenchmarksCannabis Consumer TrendsWho’s Purchasing?Women, members of the LGBTQ community and young adults are among the fastest-growing segments of cannabis users, according to a report from Brightfield Group.Andriana RuscittoAugust 3, 2022 Source: Brightfield Group; U.S. Cannabis Consumer Insights; Q1 2022, based on responses from 4,036 unique cannabis users in the U.S. FacebookLinkedInX (Twitter)Pinterest Add us as a preferred source on Google RecommendedSponsored8th Annual ‘Best Cannabis Companies to Work For’ Now Open for EntriesHash Sales Small Piece of Cannabis Pie, But Some Markets Are FeastingVape Sales Dethrone Cannabis Flower for 1st Time in CaliforniaThe Top 10 Best-Selling Flower Strains in California in 2025Related StoriesMichigan Cannabis Flower Dives to $122 Per Ounce, An All-Time LowFridays Reign King for Massachusetts Cannabis Dispensaries5 Tips to Capitalize on Friday Sales at Your Dispensary‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw