Cannabis Consumer Trends: Page 2

Massachusetts Cannabis Retailers Report $152 Million in June: Seventh-Highest Month on Record

The average retail price per gram for adult-use flower sank to an all-time low in the Bay State.

What Drives Budtender Product Recommendations?

Factors that influence the gatekeepers of the cannabis industry to suggest some products but not others.

Tips to Make the Most of Your Cannabis Merchandising

Panelists at Cannabis Conference 2022 shared effective merchandising strategies aimed at boosting sales, as well as insights on how retailers can successfully navigate market trends such as price compression that impact the industry.

New Data From Jointly on Purposeful Cannabis Consumption: What’s Working for Consumers 2023

More than 93 million have consumed cannabis for health and wellness purposes.

A Timeline of Cannabis Consumption in the U.S.

Gallup Poll data shows cannabis acceptance has steadily grown over the years.

Massachusetts Cracks $5 Billion in Total Cannabis Sales

The state’s consumer demand is still growing faster than prices are falling, but that gap closed significantly in 2022.

3 Tips for Cannabis Brands and Retailers to Prepare for the Year’s Top Sales Days

By avoiding stockouts, presenting buyers the right product assortment, and offering value-add discounts, cannabis companies can thrive in the highest volume times of the year.

2022 Recap: Top Cannabis Marketing Trends That Emerged

Laurie Parfitt, CEO of LKP Impact Consulting, dives into top cannabis trends that emerged this year and what opportunities they provide for businesses.

Green Wednesday Third Largest Sales Day of 2022 (So Far)

Cannabis retailers in a seven-state analysis experienced a 48% sales uptick the day before Thanksgiving, thanks to topicals, beverages and edibles.

Playing Favorites

Factors that influence where cannabis consumers shop often boil down to accessibility.

Flower Remains King: Findings From Cannabis Consumer Research

A report from New Frontier Data examines the who, what, when, where, and why of cannabis consumption trends.

Americans Split on Cannabis Views: Poll

Forty-nine percent of Americans say cannabis has an overall positive impact on society, while 50% say it has a negative impact, according to a recent Gallup Poll.

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