Cannabis Consumer Trends: Page 2

2022 Recap: Top Cannabis Marketing Trends That Emerged

Laurie Parfitt, CEO of LKP Impact Consulting, dives into top cannabis trends that emerged this year and what opportunities they provide for businesses.

Green Wednesday Third Largest Sales Day of 2022 (So Far)

Cannabis retailers in a seven-state analysis experienced a 48% sales uptick the day before Thanksgiving, thanks to topicals, beverages and edibles.

Playing Favorites

Factors that influence where cannabis consumers shop often boil down to accessibility.

Flower Remains King: Findings From Cannabis Consumer Research

A report from New Frontier Data examines the who, what, when, where, and why of cannabis consumption trends.

Americans Split on Cannabis Views: Poll

Forty-nine percent of Americans say cannabis has an overall positive impact on society, while 50% say it has a negative impact, according to a recent Gallup Poll.

New Jersey Sees Roughly 10% Monthly CGR in Cannabis Dollar Sales, Per BDSA

The firm also notes that flower purchases account for more than half of monthly dollar sales in New Jersey.

Who’s Purchasing?

Women, members of the LGBTQ community and young adults are among the fastest-growing segments of cannabis users, according to a report from Brightfield Group.

Michigan Cannabis Flower Dives to $122 Per Ounce, An All-Time Low

Overall sales continue to climb despite the average retail flower price dipping $87 per ounce from June 2021 to June 2022.

Fridays Reign King for Massachusetts Cannabis Dispensaries

The busiest day of the week for retailers saw a 61% increase in sales traffic on average compared to the slowest day of the week—Monday.

5 Tips to Capitalize on Friday Sales at Your Dispensary

Nick Jack, COO of Frost Exotic Cannabis, shares his top insights to make the most of Friday rushes.

‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw

Sheltraw, the director of industry relations at Headset, talks industry trends and Cannabis Conference 2022.

The Opportunity for Inhalable Products for ‘Stressed Out Millennials'

Brightfield Group’s Madeline Scanlon highlights the growing interest in inhalable CBD products among young, stressed out consumers, and how this presents a market opportunity for businesses.

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