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Proposal to Limit Cannabis Advertising Fails in California

California lawmakers killed a proposal seeking to ban cannabis ads on clothing.


The pot industry scored a victory in the state Legislature on Friday as lawmakers killed a proposal to ban marijuana advertisements on clothes for young people.

Sen. Ben Allen (D-Santa Monica) had proposed the legislation with the intent to make marijuana less attractive to young people by prohibiting sellers and manufacturers from using merchandise such as clothes and hats to promote their products. 

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California voters approved a ballot measure in November legalizing recreational marijuana starting in January.

Opponents of Allen's bill, including the California Cannabis Manufacturers Assn., said such a law would be a financial burden, depriving them of legitimate profits.

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