Cannabis use has not wavered throughout the COVID-19 pandemic—in fact, pandemic-induced stress and boredom has fueled cannabis spending. Earning consumer dollars, however, will require interesting brands and innovative products. Looking at Brightfield Group’s Consumer Insights and Distribution Trends 2021 data, let’s explore what product innovations we expect to keep seeing in 2022.
Prerolls were the second-most used product type in 2021, second only to flower. In 2021, 45% of U.S. cannabis consumers reported consuming a preroll. Increased cannabis use has created more heavy consumers, further fueling the demand for high-THC products. Prerolls full of shake won’t make the cut for consumers desiring products with 30% THC or more.
