Business Issues/BenchmarksCannabis Consumer TrendsWho’s Purchasing?Women, members of the LGBTQ community and young adults are among the fastest-growing segments of cannabis users, according to a report from Brightfield Group.Andriana RuscittoAugust 3, 2022 Source: Brightfield Group; U.S. Cannabis Consumer Insights; Q1 2022, based on responses from 4,036 unique cannabis users in the U.S. FacebookLinkedInX (Twitter)Pinterest Add us as a preferred source on Google RecommendedShrink Is Eating Into Cannabis Retail Margins - Here’s How to Stop ItHash Sales Small Piece of Cannabis Pie, But Some Markets Are FeastingVape Sales Dethrone Cannabis Flower for 1st Time in CaliforniaThe Top 10 Best-Selling Flower Strains in California in 2025Related StoriesMichigan Cannabis Flower Dives to $122 Per Ounce, An All-Time LowFridays Reign King for Massachusetts Cannabis Dispensaries5 Tips to Capitalize on Friday Sales at Your Dispensary‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw