Business Issues/BenchmarksCannabis Consumer TrendsWho’s Purchasing?Women, members of the LGBTQ community and young adults are among the fastest-growing segments of cannabis users, according to a report from Brightfield Group.Andriana RuscittoAugust 3, 2022 Source: Brightfield Group; U.S. Cannabis Consumer Insights; Q1 2022, based on responses from 4,036 unique cannabis users in the U.S. RecommendedCustom Cones USA Report Reveals Pre-Roll Industry Generated $4.1 Billion in Sales Over 18 MonthNew California Cannabis Dashboards Shed Light on Harvest Trends, Retail Prices, SalesPercent of Americans Smoking Cannabis Doubles in Past DecadeReady For Recreational? Ohio’s Outlook Ahead of Adult-Use Ballot MeasureRelated StoriesMichigan Cannabis Flower Dives to $122 Per Ounce, An All-Time LowAnalyzing Cart Size Dynamics in Wholesale CannabisCultivation Challenges and GoalsCanada’s Cannabis Retail Features 50% YoY Growth in 2021