Who’s Purchasing?

Women, members of the LGBTQ community and young adults are among the fastest-growing segments of cannabis users, according to a report from Brightfield Group.

Fast Stats 2

Andriana Ruscitto

August 3, 2022

Fast Stats2 — Source: Brightfield Group; U.S. Cannabis Consumer Insights; Q1 2022, based on responses from 4,036 unique cannabis users in the U.S.

More Seniors Turning to Cannabis, But What’s the Appeal?

Custom Cones USA Report Reveals Pre-Roll Industry Generated $4.1 Billion in Sales Over 18 Month

New California Cannabis Dashboards Shed Light on Harvest Trends, Retail Prices, Sales

Percent of Americans Smoking Cannabis Doubles in Past Decade

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

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Custom Cones USA Report Reveals Pre-Roll Industry Generated $4.1 Billion in Sales Over 18 Month

The company partnered with industry intelligence provider Headset to provide insights into the current state of the pre-roll market.

Courtesy of Custom Cones USA

New California Cannabis Dashboards Shed Light on Harvest Trends, Retail Prices, Sales

The state’s Department of Cannabis Control launched the public data site to provide useful intel for industry stakeholders.

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Percent of Americans Smoking Cannabis Doubles in Past Decade

More U.S. adults reported smoking cannabis than cigarettes in 2023, the second straight year of this trend.

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Ready For Recreational? Ohio’s Outlook Ahead of Adult-Use Ballot Measure

Consumer and product trends in this closely watched medical market, which could flip to adult use if voters approve this November, differ from its neighbors.

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New York’s First Adult-Use Cannabis Retailer Garners $12 Million in Sales During First Six Months

Nonprofit Housing Works Cannabis Co. is using the proceeds to continue advancing community goals and life-saving initiatives for New Yorkers in need.

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Massachusetts Cannabis Retailers Report $152 Million in June: Seventh-Highest Month on Record

The average retail price per gram for adult-use flower sank to an all-time low in the Bay State.

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What Drives Budtender Product Recommendations?

Factors that influence the gatekeepers of the cannabis industry to suggest some products but not others.

Top Story Sales Trends

Tips to Make the Most of Your Cannabis Merchandising

Panelists at Cannabis Conference 2022 shared effective merchandising strategies aimed at boosting sales, as well as insights on how retailers can successfully navigate market trends such as price compression that impact the industry.

Left to Right: Chris Lane (left), Lilach Mazor Power (middle), Krista Raymer (right).

New Data From Jointly on Purposeful Cannabis Consumption: What’s Working for Consumers 2023

More than 93 million have consumed cannabis for health and wellness purposes.

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A Timeline of Cannabis Consumption in the U.S.

Gallup Poll data shows cannabis acceptance has steadily grown over the years.

Gallup Poll data shows cannabis acceptance has steadily grown over the years the survey has asked about consumption.

Massachusetts Cracks $5 Billion in Total Cannabis Sales

The state’s consumer demand is still growing faster than prices are falling, but that gap closed significantly in 2022.

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