Verano Launches Breast Cancer Awareness Month Donation Effort

Benefitting the Lynn Sage Breast Cancer Foundation, the campaign will span six markets throughout October.

October 3, 2022

CHICAGO, Sept. 30, 2022 – PRESS RELEASE – Verano Holdings Corp., a leading multistate cannabis company, announced the launch of its second annual campaign supporting the Lynn Sage Breast Cancer Foundation for Breast Cancer Awareness Month. Starting Oct. 1, Verano began a fundraising campaign across the company’s flagship retail brands, Zen Leaf and MÜV dispensaries, located in Connecticut, Illinois, Florida, Maryland, Michigan and New Jersey. The campaign will continue through the end of October.

As part of the dispensary-led punch card campaign, cannabis customers will have the opportunity to both enjoy their favorite medical and adult-use cannabis products and support the fundraising campaign. The company will facilitate a donation to Lynn Sage Breast Cancer Foundation upon each customer’s punch card being completed, and customers will receive exclusive rewards with each purchase.

“We are thrilled to once again partner with Verano during October and Breast Cancer Awareness Month,” said Meredith Soren Freese, chair of Lynn Sage Breast Cancer Foundation. “We are lucky to call Verano a partner and friend as we work together as part of our Purchase 4 Pink campaign to advance research and education because hours in the lab and the brightest minds mean longer, healthier lives.”

“We are proud to partner with Lynn Sage Breast Cancer Foundation for the second year in a row and continue highlighting their important work in research, education and prevention,” Verano founder and CEO George Archos said. “Our team members, patients and customers were proud to unite in support of a successful campaign in 2021, and look forward to joining together once again to advance the fight against breast cancer throughout October.”

Verano’s partnership with Lynn Sage Breast Cancer Foundation began in October 2021 with the inaugural launch of its dispensary punch card program in support of Breast Cancer Awareness Month. The results exceeded expectations, with 7,000 dispensary visitors participating. To learn more about the Lynn Sage Breast Cancer Foundation, visit www.lynnsage.org.