How to Market Your Cannabis Products for Mood, Effect and Dosage

"Indica" and "sativa" just don't cut it anymore. Here's how brands are describing their products to consumers.

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August 19, 2021

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WATCH: 4/20 Countdown in Times Square

Up Your Lighting Game: Selecting the Right LEDs For Your Grow

WATCH: Mother Room Tips for Multitier Grows

WATCH: Veg Tips to Save Money and Grow More Premium Cannabis Flower

WATCH: 4/20 Countdown in Times Square

Two cannabis brands celebrated the industry's biggest holiday in New York's famous district with a billboard takeover April 20.

Left: A view of the atmosphere during the Royal Queen Seeds Takeover One Times Square Billboard for 4/20 on April 20, 2024 in New York City. Right: From left: Carma HoldCO CEO Adam Wilks, Mike Tyson and President of Royal Queen Seeds Shai Ramsahai attend the Royal Queen Seeds takeover of the One Times Square Billboard for 4/20.

Up Your Lighting Game: Selecting the Right LEDs For Your Grow

In this presentation, Jonathan Palé of Hydrofarm breaks down important considerations when purchasing LED fixtures, including quality of light, fixture efficacy, robustness of design, warranty considerations, ease of use, and more.

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WATCH: Mother Room Tips for Multitier Grows

Robert Launder of Clarity Gardens explains why the Denver-based company skips transplanting in the cannabis cultivation facility's mother room and cycles plants out sooner.

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WATCH: Veg Tips to Save Money and Grow More Premium Cannabis Flower

The team from Clarity Gardens, which operates two- and three-tier flower rooms to maximize space and control costs of production, explains how cultivators can modify their veg practices to save space, time and labor, while utilizing more of the plant and creating more premium flower.

Veg Cost Savings

WATCH: How One Small Trellis Netting Change Can Save Money, Time in Cannabis Cultivation

After Denver-based Clarity Gardens adjusted how it attaches trellis netting in its cannabis cultivation facility, the company realized cost and labor savings, plus increased plant quality.

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WATCH: Cannabis Harvest Efficiency Tips

The team at Denver-based Clarity Gardens shows Cannabis Business Times how it has made its weekly harvest and repop processes more efficient while maintaining quality and staying on a consistent schedule.

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Tricks of the Trade: Operating a Multi-Tier Cannabis Grow

During this presentation, Pipp Horticulture cultivation experts Michael Williamson, director of cultivation, and Anders Peterson, director of horticulture, share best practices for operating an indoor vertical cannabis farm through all stages of plant growth; tips to improve plant health and product quality; ideas to increase efficiency, streamline workflows and reduce costs, and insights into genetics, harvesting techniques, and more.

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Revolutionizing Cannabis Cultivation With Aloe Vera

During this presentation, Coats Agri-Aloe CEO Ross Garrity and Texas-based VJ Farms Founder Ross Martinez provide an in-depth look at Aloe Vera’s surprising role in sustainable agriculture and cannabis cultivation; an overview of the research and completed studies on agricultural Aloe Vera and its effects on plant and crop growth; how Aloe420 reduces the reliance on chemicals and has zero negative environmental impact; and how Aloe420 provides solutions to the growing veganic movement.

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Advanced Nutrients: Grow Tactics & Inputs That Will Set You Apart

During this webinar, Jack Whipple, founder and CEO of design and management firm Whipple Effect and the main author of The Cannabis Cultivation Instructions (CCI) Book, shares highlights of the book to help growers achieve high-yielding, high-quality cannabis at the lowest possible cost.

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Lowtemp Industries: How to Run a High Margin Solventless Extraction Lab

During this webinar, Cliff Haney, the Director of Marketing at Denver-based Lowtemp Industries, discusses the critical components of a high-margin solventless lab in today’s market and how to get the most out of solventless extraction. With the ever increasing popularity of live rosin, rosin cartridges, and a variety of other sought-after solventless SKUs, the need to make them as profitable as possible is critical for operators.

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Grow 5x More with Pipp Horticulture!

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WATCH NOW: Senate Banking Committee's Markup on SAFER Banking Act

Watch the live video of the 23-member committee's hearing on the cannabis banking bill.

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