Keynote: Wayfinding: Re-Envisioning Cannabis Consumer Relationships for a Post-Prohibition Era

As cannabis is legalized in states across the country, cannabis operators can do more to inspire long-term relationships between people and the plant using education, new product mixes, quality control and effective communication. Gain insights into existing product mixes and production methods including high-THC/Type-1 myrcene dominance, product characterization, pyrolization, concentration, inter-lab variability, grower personas, hype-strain versus chemovars, and more. Plumb will also review emerging research perspectives—and a few practical techniques to achieve maximum benefits—with a focus on the currently underserved markets, including: women, Baby Boomers, and those requiring long-term, affordable and therapeutic use.