[PRESS RELEASE] – LOS ANGELES, Oct. 21, 2025 – Sorting Robotics, the premier industrial automation technology company for the cannabis industry, announced the launch of its Custom Integrations and Automation Service for cannabis manufacturers, making it the cannabis industry’s first true integrator.
For years, cannabis manufacturers have relied on a patchwork of machines, each built to handle a single step, none designed to work together. In mature industries like food or pharmaceuticals, integrators serve as the connective tissue between those systems, ensuring that data, machinery and service align. Until now, cannabis lacked that layer of coordination.
“Cannabis companies don’t just need machines; they need complete systems that evolve with them,” Sorting Robotics co-founder and CEO Nohtal Partansky said. “Our integration arm bridges the gap between automation and adaptation, so facilities can scale without being locked into rigid, one-size-fits-all solutions.”
Sorting Robotics’ new integration services combine classical automation and robotics engineering to design fully connected production lines for infused pre-rolls, packaging and more. By focusing on robotics, rather than fixed, single-use automation, the company delivers flexibility for producers managing constantly changing SKUs and product formats.
The company likens the approach to a software API for hardware. In software, APIs allow different tools to communicate seamlessly; in cannabis manufacturing, custom integration creates the mechanical equivalent: building workflows that connect hardware, data and operators into a cohesive system.
The company’s first integration projects include work with high-volume manufacturers producing more than 100,000 pre-rolls per day, where scalable, reliable automation is critical to efficiency and profitability.
This expansion comes on the heels of a period of exceptional growth for the pioneering cannabis robotics company, recently recognized on the 2025 Inc. 5000 list. Today, its advanced robotic systems are powering operations in more than 120 facilities across every legal cannabis market in the U.S. and Canada.
“The cannabis market has matured enough to demand real infrastructure,” Partansky said. “Integration isn’t about replacing people. Integration is about connecting systems so teams can focus on what really drives value.”
As the first dedicated integrator in cannabis manufacturing, Sorting Robotics aims to bring the same level of sophistication seen in pharma and food production to an industry ready for modernization without losing the flexibility that defines its growth.
To learn more about Sorting Robotics and its expansion into custom integrations and automation, visit SortingRobotics.com/Integrations.
