[PRESS RELEASE] – MINNETONKA, Minn., Sept. 9, 2025 – Boveda, the global leader in two-way humidity control, announced the launch of Vivi, a new brand tailored to the needs of cannabis consumers, home growers and cultivators. Vivi’s flagship product, Vivi Cure, reduces the traditional two to four week curing process to just 10 days, and enables home cannabis growers to achieve expertly cured flower without the need for burping. Regardless of experience level, home growers can now achieve consistent, even results with every harvest.
Vivi Cure streamlines the curing process, making traditional methods and the need for burping jars obsolete. No special equipment is required. Powered by Boveda’s patented two-way humidity control technology, Vivi Cure is placed inside an airtight container, where it gradually draws out excess moisture and automatically maintains ideal humidity levels for a potent, high-quality cure every time.
“Curing is one of the most critical, and often most frustrating, steps for home growers,” said Brian Rice, Boveda’s head of product innovation. “But what makes Vivi Cure truly unique is that it was developed by home growers, for home growers. As someone who’s been through countless cycles, I know how crucial controlling humidity is for achieving peak potency, flavor and aroma. We wanted to eliminate the trial and error that can lead to lost potency or diminished flavor. With Vivi Cure, growers can enjoy their harvest at its best without worrying about the process.”
Vivi Cure was developed with beta testing from panels of home growers to ensure Vivi Cure unfailingly met the needs of the consumer. Feedback from testers is overwhelmingly positive, highlighting Vivi Cure’s ease of use, fast curing time and ability to deliver potent, flavorful results. As an early tester, Jordan W. said, “The [Vivi] Cure pack provides an easy way to shorten cure time, cure your harvest thoroughly, and provides peace of mind knowing that the moisture level will be perfect for enjoying your flower.”
“Vivi Cure isn’t just about simplifying the curing process; it’s about supporting a rapidly growing community,” Boveda President and CEO Sean Knutsen said. “Interest in home growing has surged in recent years, and we’re excited to be at the forefront of this movement. Vivi Cure makes enjoying premium-quality cannabis at home more accessible than ever.”
Vivi Cure is now available at vivipacks.com and Amazon. This launch marks the first of several consumer-first innovations planned under the Vivi brand.
