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New Mexico 4/20 Sales Jump 85% Compared to Previous Wednesday

The youngest adult-use market to participate on 4/20 this year cashed in with more than $1.1 million in holiday sales.

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Open for business on 4/20 for the first time, New Mexico’s adult-use cannabis retail market cashed in with more than $1.1 million in sales on Wednesday, according to figures from the state’s Cannabis Control Division (CCD).

That one-day total represented a roughly 85% increase from the more than $600,000 adult-use retailers recorded the previous Wednesday.

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Since commercial adult-use sales officially launched on April 1, licensed dispensaries have sold more than $15 million of cannabis throughout New Mexico, KRQE reported. That’s in addition to more than $11.5 million of medical cannabis sales since the start of the month.

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“Legal cannabis sales have brought 420 out of the shadows and into the mainstream of our state’s economy,” CCD Director Kristen Thomson said in a press release. “From a strong opening and reliable supply to the sales bump on 420, New Mexicans have worked together to create a thriving industry that is part of the state’s diverse economy.”

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While that $1.1-million figure was notable for April 20, it wasn’t the state’s largest grossing day this month.

New Mexico dispensaries participating during the state’s opening day on April 1 recorded $1.96 million in adult-use sales in 24 hours, according to the CCD.

CCD officials expect licensed cannabis sales to generate more than 10,000 jobs and around $50 million in tax revenue for the state, KRQE reported.

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