DETROIT, Aug. 15, 2019 /PRNewswire/ -- PRESS RELEASE -- At the Benzinga Cannabis Capital Conference, Green Peak Innovations (GPI) CEO Jeff Radway announced that the Michigan medical cannabis company has agreed to exclusively license Short's Brewery brand to produce a line of edibles and infused beverages.
"Our partnership with Short's involves creating marijuana-infused products that mimic the taste of the popular Short's beers for people who enjoy them but without the alcohol," said Radway. "Some of our first products will include Soft Parade-flavored gummies and vape pens that taste like Huma Lupa Licious."
Radway shared that the two Michigan companies will also have a joint venture in the infused beverage category. Short's is developing a line of beverages including cold brew coffee, sparkling waters, "mocktail" tonics, teas, lemonades and more. Michigan law currently prohibits adding THC to alcoholic products.
"Consumers will be able to relax and socialize with this new generation of lighter Short's beverages and enjoy a new kind of cannabis journey," said Radway.
"THC and cannabis products have been part of our innovation development discussions for years," said Joe Short, president and visionary of Short's Brewing Company. "We're stoked to be working with the team at Green Peak so we can bring some of our next level products and concepts to the market."
When the laws allows, the Lansing-based cannabis company and the Bellaire-based brewer will work together to also infuse existing Short's beer with CBD and/or THC. The licensing agreement between the two companies broadly allows GPI to use Short's brand and beer formulations to make any type of cannabis-infused product.
The first edible GPI and Short's products are expected to debut by the end of the year, with infused beverages following shortly after.
