Tag: CBT > Packaging/ Branding > Marketing and Branding

Branding Your Cannabis Business

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

July 24, 2024

420 Celebrations

High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20

Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.

April 16, 2024

Michigan

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

February 28, 2024

Mississippi

Federal Judge Upholds Mississippi’s Restrictions on Medical Cannabis Advertising

U.S. District Judge Michael Mills dismissed a lawsuit Jan. 22 filed by a dispensary owner who claimed that state regulations unfairly censor medical cannabis businesses.

January 25, 2024

California

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

October 8, 2023

California

‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.

September 28, 2023

Interviews & Opinion

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

September 20, 2023

Cannabis Branding Different Strains

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

August 9, 2023

Branding Your Cannabis Business

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

June 21, 2023

Cannabis Marketing Regulations

Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

June 7, 2023

Cannabis Price Compression

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

February 15, 2023

Massachusetts

MariMed Hires 2 Senior Executives to Strengthen Sales, Marketing and R&D

Matt Truppo joins the company as vice president of retail sales and Jay O’Malley as vice president of marketing and research & development.

January 17, 2023