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Tag: CBT > Packaging/ Branding > Marketing Your Cannabis Business
Marketing Your Cannabis Business
Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20
The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?
April 19, 2024
Marketing Your Cannabis Business
9 Steps to Create a Successful Business Plan
Pashman Stein attorney Alana Hans-Cohen offers insight into crafting a comprehensive business plan, an essential part of launching a cannabis business.
January 11, 2024
California
California Governor Vetoes Cannabis Advertising, Marketing Bill
The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.
October 8, 2023
California
‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging
Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.
September 28, 2023
Cannabis Marketing Regulations
Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13
Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.
June 7, 2023
Interviews & Opinion
8 Cannabis Marketing Trends to Look For in 2023
Whether your business is rethinking its marketing strategy for 2023 or looking for new opportunities, here are eight cannabis marketing trends that Laurie Parfitt, CEO of LKP Consulting, anticipates will light up in the new year.
January 2, 2023
Interviews & Opinion
2022 Recap: Top Cannabis Marketing Trends That Emerged
Laurie Parfitt, CEO of LKP Impact Consulting, dives into top cannabis trends that emerged this year and what opportunities they provide for businesses.
December 23, 2022
Marketing Your Cannabis Business
Hiring for the Long Haul
It’s a candidate’s job market. 4 tips for how cannabis companies can compete and retain their teams.
December 19, 2022
Marketing Your Cannabis Business
The Appeal of Pungent Plants
Characteristic fragrances and flavors drive brand recognition for hops. Can a similar approach benefit the cannabis industry?
December 9, 2022
California
A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences
The California dispensary takes brand partnerships to new heights with experiential retail.
November 10, 2022
Marketing Your Cannabis Business
7 Ways Growers Can Compete and Stand Out From the Crowd
As competition increases, smaller brands will have to be even more innovative to be heard above the noise.
October 26, 2022
Marketing Your Cannabis Business
5 Tips to Make Packaging Shine
From the product’s shelf life to eye-catching designs, here’s what to consider when making packaging decisions.
October 6, 2022
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