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The Appeal of Pungent Plants

Characteristic fragrances and flavors drive brand recognition for hops. Can a similar approach benefit the cannabis industry?

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Robert C. Clarke and Mojave Richmond

December 9, 2022

Editor’s Note: This is the fourth and final article in a special series, “What the Cannabis Industry Can Learn From The Hop Market” by Robert C. Clarke and Mojave Richmond. Read Part I of this special series here: bit.ly/cbt-hemp-hops-1. Part II: bit.ly/cbt-hemp-hops-2. And Part III: bit.ly/cbt-hemp-hops-3

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More Seniors Turning to Cannabis, But What’s the Appeal?

Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20

9 Steps to Create a Successful Business Plan

California Governor Vetoes Cannabis Advertising, Marketing Bill

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

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Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20

The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?

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9 Steps to Create a Successful Business Plan

Pashman Stein attorney Alana Hans-Cohen offers insight into crafting a comprehensive business plan, an essential part of launching a cannabis business.

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California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

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‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.

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Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

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8 Cannabis Marketing Trends to Look For in 2023

Whether your business is rethinking its marketing strategy for 2023 or looking for new opportunities, here are eight cannabis marketing trends that Laurie Parfitt, CEO of LKP Consulting, anticipates will light up in the new year.

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2022 Recap: Top Cannabis Marketing Trends That Emerged

Laurie Parfitt, CEO of LKP Impact Consulting, dives into top cannabis trends that emerged this year and what opportunities they provide for businesses.

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Hiring for the Long Haul

It’s a candidate’s job market. 4 tips for how cannabis companies can compete and retain their teams.

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A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences

The California dispensary takes brand partnerships to new heights with experiential retail.

Cann Social Tonics Display at Airfield Supply Company

7 Ways Growers Can Compete and Stand Out From the Crowd

As competition increases, smaller brands will have to be even more innovative to be heard above the noise.

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5 Tips to Make Packaging Shine

From the product’s shelf life to eye-catching designs, here’s what to consider when making packaging decisions.

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