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The Appeal of Pungent Plants

Characteristic fragrances and flavors drive brand recognition for hops. Can a similar approach benefit the cannabis industry?

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Robert C. Clarke and Mojave Richmond

December 9, 2022

Editor’s Note: This is the fourth and final article in a special series, “What the Cannabis Industry Can Learn From The Hop Market” by Robert C. Clarke and Mojave Richmond. Read Part I of this special series here: bit.ly/cbt-hemp-hops-1. Part II: bit.ly/cbt-hemp-hops-2. And Part III: bit.ly/cbt-hemp-hops-3

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Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20

9 Steps to Create a Successful Business Plan

California Governor Vetoes Cannabis Advertising, Marketing Bill

‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20

The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?

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Pashman Stein attorney Alana Hans-Cohen offers insight into crafting a comprehensive business plan, an essential part of launching a cannabis business.

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The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

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‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.

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Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

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8 Cannabis Marketing Trends to Look For in 2023

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2022 Recap: Top Cannabis Marketing Trends That Emerged

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Hiring for the Long Haul

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A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences

The California dispensary takes brand partnerships to new heights with experiential retail.

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As competition increases, smaller brands will have to be even more innovative to be heard above the noise.

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5 Tips to Make Packaging Shine

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Veritas Brings Cannabis 'Four-Packs' to Colorado

The Aurora, Colorado-based operator is doing its part to creatively meet the local consumers’ needs while embracing education and experiences in the process.

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