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The Appeal of Pungent Plants

Characteristic fragrances and flavors drive brand recognition for hops. Can a similar approach benefit the cannabis industry?

Column Author Posts Nov3
Robert C. Clarke and Mojave Richmond
December 9, 2022

Editor’s Note: This is the fourth and final article in a special series, “What the Cannabis Industry Can Learn From The Hop Market” by Robert C. Clarke and Mojave Richmond. Read Part I of this special series here: bit.ly/cbt-hemp-hops-1. Part II: bit.ly/cbt-hemp-hops-2. And Part III: bit.ly/cbt-hemp-hops-3

In our first three articles exploring sinsemilla and hops, we emphasized that sinsemilla is more similar to hops than most other crops in terms of botany, breeding, cultivation and processing. Do parallels also exist in the branding and marketing of hops, sinsemilla and their respective products?

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