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The Appeal of Pungent Plants | Cannabis Business Times
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The Appeal of Pungent Plants

Characteristic fragrances and flavors drive brand recognition for hops. Can a similar approach benefit the cannabis industry?

Column Author Posts Nov3
Robert C. Clarke and Mojave Richmond
December 9, 2022

Editor’s Note: This is the fourth and final article in a special series, “What the Cannabis Industry Can Learn From The Hop Market” by Robert C. Clarke and Mojave Richmond. Read Part I of this special series here: bit.ly/cbt-hemp-hops-1. Part II: bit.ly/cbt-hemp-hops-2. And Part III: bit.ly/cbt-hemp-hops-3

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