Cannabis Marketing Regulations

The Complex Impact of Rescheduling Cannabis on Advertising

The penalties for advertising Schedule I drugs don’t apply to Schedule III drugs, but cannabis businesses could be left in a precarious position.

New Calif. Packaging, Labeling, Advertising and Marketing Requirements to Take Effect July 1

Assembly Bill 1894 adds new requirements for cannabis cartridges and integrated cannabis vaporizers.

Federal Judge Upholds Mississippi’s Restrictions on Medical Cannabis Advertising

U.S. District Judge Michael Mills dismissed a lawsuit Jan. 22 filed by a dispensary owner who claimed that state regulations unfairly censor medical cannabis businesses.

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.

Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

8 Cannabis Marketing Trends to Look For in 2023

Whether your business is rethinking its marketing strategy for 2023 or looking for new opportunities, here are eight cannabis marketing trends that Laurie Parfitt, CEO of LKP Consulting, anticipates will light up in the new year.

2022 Recap: Top Cannabis Marketing Trends That Emerged

Laurie Parfitt, CEO of LKP Impact Consulting, dives into top cannabis trends that emerged this year and what opportunities they provide for businesses.

A '360 Approach': How Airfield Supply Creates Immersive Brand Experiences

The California dispensary takes brand partnerships to new heights with experiential retail.

California Governor Signs 10 Cannabis-Related Bills Into Law

The approved legislation ranges from interstate agreements to preemptions on local bans, restorative justice and employment protections.

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

Assessing Success

Angela Pih, vice president of marketing for California-based Harborside, says to lean on retailer relationships and customer insights when initiating and evaluating marketing campaigns.

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