Marketing Your Cannabis Business: Page 2

Veritas Brings Cannabis 'Four-Packs' to Colorado

The Aurora, Colorado-based operator is doing its part to creatively meet the local consumers’ needs while embracing education and experiences in the process.

Western Michigan University To Offer Cannabis Marketing Course in Spring 2023

The course will be offered through WMU’s Haworth College of Business and will focus on several key areas of interest in cannabis, including consumer traits, ethical and responsible marketing, retail channels, and more.

Facing ‘Unusually Restrictive Guidelines’

Instagram and other social media takedowns are just one example of 'unusually restrictive guidelines' facing cannabis companies.

Viola Refreshes Brand With New 'Vibes System'

The Michigan-based operator is categorizing all flower products into its ‘Viola Vibes System' to simplify the cannabis-shopping experience for consumers.

‘Have a Real Ear to the Street’: Q&A With Jesce Horton

Jesce Horton, founder of LOWD, shares what executives should consider when incorporating a marketing trend in an ever-changing landscape.

Assessing Success

Angela Pih, vice president of marketing for California-based Harborside, says to lean on retailer relationships and customer insights when initiating and evaluating marketing campaigns.

‘Struggles Don’t Last Just A Month … Neither Should Support’

In this Q&A, Jushi Holdings Executive Vice President of Retail Operations Brendon Lynch dives into how cannabis companies can indicate progressive support for the LGBTQ+ community and make real progress.

'Embrace Data and Technology': Q&A With Harborside's Angela Pih

Pih, vice president of marketing for California-based vertically integrated cannabis company Harborside, shares her top insights into how businesses can use marketing trends to increase profits.

The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage

Song details her Korean upbringing and how her own path meshes with the company’s brand vision in this AAPI feature.

3 Tips To Increase Retail Cannabis Sales with SEO

The keywords that lead people to your site can teach you a lot, but not all keywords are the same.

Omnichannel Marketing: A Guide for Cannabis Retailers

Below are five omnichannel retail strategies adapted from ‘Breaking the Stigma,’ to help you align your retail store with your online presence.

‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

Creative Director Chris “Cheeto” Batten shares insight into recent digital branding and design awards the business has received, as well as the vertically integrated company’s overall branding strategy.

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