Tag: CBT > Business Issues/ Benchmarks > Cannabis Consumer Trends

Massachusetts

MariMed’s Nature’s Heritage Launches ‘The Nose Knows’ Immersive, Science-Backed Consumer Education Campaign

The cannabis company’s campaign is designed to help consumers better understand which cannabis products and strains align best with their preferences.

July 8, 2026

Cannabis Consumer Trends

Hash Sales Small Piece of Cannabis Pie, But Some Markets Are Feasting

While dark hash isn’t a big mover, hash-derived rosin and oil are winning over consumers, and new formats could be the missing innovation piece for this niche market.

May 11, 2026

California

Vape Sales Dethrone Cannabis Flower for 1st Time in California

Cannabis flower is no longer king in the Golden State, where vape products are now the top-selling category in the licensed marketplace.

January 30, 2026

Vendor News

Cannabis Consumer Survey Shows Digital Conveniences Driving Purchasing

The data from the survey, commissioned by Sweed, provides dispensaries with clear customer preferences ahead of Green Wednesday.

November 3, 2025

Cannabis Consumer Trends

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

July 18, 2025

Top Stories

Ohio Adult-Use Cannabis Sales Top $98 Million in First 2 Months

The average dispensary is recording nearly $22,000 in adult-use and medical cannabis sales per day—a rate of roughly $8 million per store per year.

October 9, 2024

Vendor News

Custom Cones USA Report Reveals Pre-Roll Industry Generated $4.1 Billion in Sales Over 18 Month

The company partnered with industry intelligence provider Headset to provide insights into the current state of the pre-roll market.

September 3, 2024

California

New California Cannabis Dashboards Shed Light on Harvest Trends, Retail Prices, Sales

The state’s Department of Cannabis Control launched the public data site to provide useful intel for industry stakeholders.

February 21, 2024

Cannabis Consumer Trends

Percent of Americans Smoking Cannabis Doubles in Past Decade

More U.S. adults reported smoking cannabis than cigarettes in 2023, the second straight year of this trend.

February 6, 2024

Ohio

Ready For Recreational? Ohio’s Outlook Ahead of Adult-Use Ballot Measure

Consumer and product trends in this closely watched medical market, which could flip to adult use if voters approve this November, differ from its neighbors.

October 20, 2023

New York

New York’s First Adult-Use Cannabis Retailer Garners $12 Million in Sales During First Six Months

Nonprofit Housing Works Cannabis Co. is using the proceeds to continue advancing community goals and life-saving initiatives for New Yorkers in need.

July 31, 2023

Massachusetts

Massachusetts Cannabis Retailers Report $152 Million in June: Seventh-Highest Month on Record

The average retail price per gram for adult-use flower sank to an all-time low in the Bay State.

July 13, 2023