Tag: CBT > Packaging/ Branding > Marketing and Branding

Marketing and Branding

Cann Partners With Dwyane Wade to Launch Golf-Inspired Half & Half Flavor Collection

The launch includes Dwyane Wade x Cann Half & Half in both 3mg THC and 0mg varieties, joining Cann’s newly launched zero-THC line.

August 4, 2026

California

California Cannabis Regulators Launch AI Packaging Compliance Tool 10 Months After Audit Scrutiny

The state’s Cannabis Product Image Analyzer tool is intended to help operators determine if a product’s packaging is attractive to children.

June 10, 2026

D.C.

District Cannabis Launches a Ridiculously Serious Campaign to Make 4/20 a National Holiday

The campaign, ‘Make 420 a National Holiday,’ launched with a 30-second mixed-media film.

April 17, 2026

Industry Headlines

Green Thumb Amends Brand Transactions With RHYTHM

Under the amended agreements, licensing fees transition from revenue-based fees to recurring fixed fees.

April 1, 2026

Cannabis Advertising

Bizarre Bunny Studios Creates 1st-Ever Microdrama for the Cannabis Industry

The company partnered with Toke Cannabis, a New York dispensary, to capitalize on a new marketing platform for an industry that can’t advertise.

March 19, 2026

Mergers and Acquisitions

Wyld Acquires Grön in Major Industry Transaction

Two of the cannabis industry’s most acclaimed and successful edibles brands are joining forces.

January 5, 2026

Mergers and Acquisitions

Agrify Acquires Brand Portfolio From Green Thumb for $50M

The company is changing its name to RYTHM following the acquisition, which also includes Dogwalkers and Beboe, and will trade on Nasdaq.

August 28, 2025

Cannabis Consumer Trends

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

July 18, 2025

Branding Your Cannabis Business

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

July 24, 2024

420 Celebrations

High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20

Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.

April 16, 2024

Michigan

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

February 28, 2024

Mississippi

Federal Judge Upholds Mississippi’s Restrictions on Medical Cannabis Advertising

U.S. District Judge Michael Mills dismissed a lawsuit Jan. 22 filed by a dispensary owner who claimed that state regulations unfairly censor medical cannabis businesses.

January 25, 2024