Marketing Your Cannabis Business: Page 4

Social Media and the Cannabis Industry: Tips and Lessons Learned

Ball Family Farms shares what it is doing differently after having its Instagram page shut down, while marketing agency Cannabis Creative Group outlines social media best practices for the industry.

California Governor Vetoes Bill That Would Have Allowed Cannabis Advertising on Highway Billboards

The legislation would have permitted cannabis-related advertisements on billboards along interstate freeways and highways that cross state borders.

Papa & Barkley Taps Bo Becker, CPG Veteran, as Chief Marketing Officer

Papa & Barkley expands marketing department to support brand strategy and establish dominance of market share on a national scale.

Jesce Horton Talks Small-Batch Production in Cannabis Conference’s ‘Beyond the Show’ Podcast

In Episode 2 of the new weekly series featuring conversations with Cannabis Conference speakers, the founder of LOWD shares the value cannabis businesses can find in catering to niche markets.

How To Get Acquired In Four Critical Steps

On the road to acquisition, strategy and planning serve as your cannabis company's compass.

MATTIO Communications Launches Confluence Agency, a Full-Service Influencer Marketing Firm

Victoria Baek, former head of influencer marketing at MATTIO, will lead the new agency as CEO.

Surna Announces New Organic Growth Strategy

The strategy encompasses new markets, new products and services, and a new trade name.

Fast-Food Cannabis

Tempted by processed, artificially flavored products, we enter the fast-food era of the corporate cannabis industry. Columnists Mojave Richmond and Robert C. Clarke ask, where do we go next?

Cannabis Conference Announces Education Program for In-Person Event: Aug. 24-26 in Las Vegas

The industry’s leading event for plant-touching businesses will address challenges and opportunities for cannabis and hemp cultivators, dispensary operators, and extraction professionals.

Congressman Introduces Legislation to Reschedule Cannabis, More State Legislatures Consider Legalization Proposals: Week in Review

U.S. Rep. Greg Steube has introduced the Marijuana 1-to-3 Act to move cannabis from Schedule I to Schedule III of the Controlled Substances Act.

California Regulators Issue New Rules for Cannabis Billboards

The Bureau of Cannabis Control’s new regulations prohibit cannabis ads on roads that cross state borders.

Latest Wave of Cannabis Legalization Brings New Marketing and Brand-Building Opportunities for Businesses of All Stripes

As regulations ease up on the advertising of cannabis, out-of-home advertising will remain a powerful, highly effective and incredibly accessible channel for cannabis brands.

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