Marketing Your Cannabis Business: Page 5

How Unique Cannabis Genetics Drive Brand Building

Colorado-based Green Dot Labs and Lightshade share how breeding programs can help differentiate brands, as well as how the companies approach breeding in their own operations.

Former Bell's Brewery Marketing Manager Takes Leadership Role at Common Citizen

Allison Hornev brings a deep level of experience to her new role in the cannabis space, where storytelling is pivotal for emerging brands.

SCOTUS Case Will Affect How Cannabis Companies Reach Customers

The consequences may be detrimental to growing cannabis dispensaries and brands.

Gen Z Customers Are Entering the Cannabis Market

The legal cannabis industry is about to be bombarded with new customers—members of a distinct generation with new tastes and emerging cultural touchstones.

5 Tips for Being First to Market in Newly Regulated States

The benefits of being first to launch in a newly regulated cannabis state are numerous. Here's how to ensure your group is among the first to market in your state.

California Judge Rules Cannabis Billboards Are Illegal Under Prop. 64

The decision strikes down a regulation that the California Bureau of Cannabis Control adopted in 2019 to allow cannabis billboards on highways that cross state borders.

Building Brands the Right Way: A Look at Cresco Labs’ Newly Released Cannabis Advertising and Marketing Standards

CCO Greg Butler and SVP of Brand Marketing Cory Rothschild share why the company developed and published these standards, as well as how they will ultimately benefit the industry as it continues to grow.

Rethinking Strain Names

Interpret cannabis through chemistry and move beyond the sativa-indica myth.

Sweet Dirt Highlights Commitment to Maine in Transition to State’s Adult-Use Cannabis Market: The Starting Line

Executives from the Maine-based company discuss their plans to transition from a medical cannabis operator to a vertically integrated adult-use business.

5 Branding Tips to Help Cannabis and Hemp Businesses Stand Out from the Crowd

From getting to know your target audience to adhering to strict state regulations, Ashley Grace, founding CMO for Charlotte’s Web, outlines his top branding strategies.

The Pass Brings Cannabis to the Berkshires with Adult-Use Dispensary Launch: The Starting Line

Co-Founder and President Michael Cohen shares insight into the vertically integrated company’s launch into Massachusetts’ adult-use market and the opening of its first dispensary in the Berkshires.

America’s Reckoning with Racism is ‘More Than a Moment,’ Say Cannabis Industry Members

The Minority Cannabis Business Association and Minorities 4 Medical Marijuana hosted a Facebook Live event to confront a lack of diversity in many organizations’ leadership and management structures, cultural appropriation, and more.

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