NEW
YORK, May 24, 2021 –
PRESS RELEASE – MATTIO
Communications, one of the longest-running and largest cannabis marketing
services firms, announced that it has launched a full-service influencer
marketing agency, Confluence Agency.
In addition to supporting cannabis clients, this subsidiary will also focus on
sectors including fashion, beauty, food, home, tech, lifestyle and travel as
influencer marketing becomes an integral aspect of building brand value across
all industries.
Over the past 10 years,
influencer marketing has become a preferred strategy for brands to engage with
target audiences. Increased social media usage throughout 2020 further enabled
companies to drive sales and brand awareness through curated content generated
by micro and macro influencers. According to Insider Intelligence, the value of the influencer marketing industry is
projected to reach $15
billion by 2022 as more brands invest in building authentic
long-term consumer relationships.
“Since our inception, MATTIO
has developed strategic solutions that exceed our clients’ business goals,”
said Rosie
Mattio, founder and CEO of MATTIO. “We’ve seen firsthand how
influencer marketing drives growth among our own cannabis clients and is the
future of brand marketing. Launching an agency dedicated to executing
best-in-class influencer campaigns aligns with our core mission of providing
novel and effective media services to high-growth industries.”
Victoria Baek, who was head of influencer marketing at MATTIO, will lead Confluence
Agency as CEO. Baek has worked with legacy consumer brands including Coca-Cola,
Taco Bell, Disney and Forever 21. Prior to working at MATTIO, Baek was head of
influencer marketing and brand partnerships at HARMAN International where she
spearheaded the JBL Master Class series, a monthly program featuring electronic
producers and hip-hop artists that not only brought the HARMAN portfolio to
millions of new deals but also generated new brand deals.
“The influencer industry has
evolved from one-off transactions to valuable, long-term partnerships. Online
communities allow brands to connect authentically with audiences in a way that
drives measured performance,” Baek said. “We’re
so excited to launch this new agency to help brands understand emerging
channels and leverage these relationships to strengthen overall brand loyalty and
improve conversion.”
Confluence Agency manages
influencer marketing strategies for brands from start to end. From identifying
celebrity and/or niche influencers, to creating content guidelines, to handling
the logistics of gifting programs, the Confluence team takes a goal-oriented
approach to every campaign in order to track progress. For more information on
Confluence’s full range of services, please visit https://www.confluenceagency.co.