Marketing Your Cannabis Business: Page 3

‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

Creative Director Chris “Cheeto” Batten shares insight into recent digital branding and design awards the business has received, as well as the vertically integrated company’s overall branding strategy.

‘Step Forward Boldly’

Trulieve Chief Marketing Officer Valda Coryat on why building credibility and connections in cannabis is critical.

Connecticut Senate Passes Cannabis Advertising, Gifting, Zoning Bill, Sending It to Governor

House Bill 5329 would tighten restrictions on gifting and advertising and loosen zoning provisions.

5 Tips to Maximize 4/20 Sales at Your Dispensary

Raul Molina of Mint Cannabis shares his top tips and insights on preparing for the holiday and leveraging sales.

11 Tips for Getting Into Dispensaries

Cultivators and retailers offer strategies for new and veteran craft producers vying for shelf space.

Foundational Leadership: Q&A With Trulieve Chief Marketing Officer Valda Coryat

One of few female executives in the cannabis industry, Coryat details how confidence, inspiration and upbringing played a role in her leadership.

How Veritas Uses Limited-Edition Product Drops to Connect With Customers

The Colorado-based company’s limited-edition product releases include its unique Pheno Hunts, First Cut Strains and exclusive partnerships with retailers.

Surfside Introduces Real-Time Ecommerce Attribution for Cannabis Media Measurement

The addition of ecommerce attribution to the Surfside Attribution Platform will be offered for free to all clients for the next six months.

5 Tips to Optimize Page Speed for Your Cannabis Business’s Website

Dan Serard, director of business development for Cannabis Creative Group, shares several keys for success, from focusing on the mobile experience to using pop-ups wisely.

With Design at the Forefront, Dosist and Sunday Goods Founders Partner With Branding Agency Zero to Launch Studio in Arizona

The new brand suite will further hone the many personas of the cannabis consumer base.

To California—and Beyond

Steve Allan, chief development officer for The Parent Company, reviews the first year of operations and provides a glimpse into longer-term plans.

Does the Cannabis Space Have Room for Household Name Brands?

Longtime vitamin and supplement titan Irwin Naturals prepares to enter the U.S. and Canadian adult-use cannabis markets.

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