Marketing and Branding: Page 2

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

‘Every Brand Is Up in Arms About This’: Industry Stakeholders Weigh in on California Bill Restricting Cannabis Advertising, Packaging

Growers and brands fear that if signed into law, Assembly Bill 1207 will make it even more difficult for them to exist in an already tumultuous market.

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

Thinking Outside the Box With Experiential Marketing: Q&A With David Farris of Planet 13

Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company's experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more.

How Stone Road Farms Maintains Steady Growth Amid Industry Challenges

The California-based company rounded out last year with 50% year-over-year growth from 2021 despite operating in a market that owner Lex Corwin describes as “inherently broken.”

MariMed Hires 2 Senior Executives to Strengthen Sales, Marketing and R&D

Matt Truppo joins the company as vice president of retail sales and Jay O’Malley as vice president of marketing and research & development.

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