Branding Your Cannabis Business: Page 9

The 6 Steps to Bringing a Cannabis Brand to Market

From initial research to a retail launch, Artisans on Fire’s Dustin Iannotti outlines the process of launching a cannabis brand.

Counterfeiting in Cannabis: How to Protect Your Brand

Partners at Sideman & Bancroft outline the issues the cannabis industry faces when it comes to inauthentic products—and how they can be avoided.

Liberty Health Sciences to Launch Zentient Labs CBD Portfolio of Hemp-Derived Products

Liberty offers a range of natural hemp-based products made from CBD, nutraceuticals and vitamins for health and wellness.

Cresco Labs Appoints Beverage Branding Executives to Team

Cory Rothschild has been named Vice President of Brand Marketing and Cris Rivera has been named Vice President of Consumer Experience.

LeafLink List Honors Cannabis Brands and Products

The cannabis wholesale platform has ranked brands and products in categories such as bestselling, fastest-growing and best branding.

Facebook Users Can Search for Cannabis Pages Again, But Confusion and Obstacles Abound

Industry stakeholders say social media platforms must do more to support cannabis businesses.

STWC Holdings Announces Formation of HILIFE Creative

Industry veterans have partnered on a full-service design, branding and marketing agency.

Is White Labeling Right for Your Cannabis Business?

Caliva’s Wes Jess explains how white labeling works for manufacturers and dispensaries, as well as potential benefits and challenges.

Facebook Opens Its Doors to Cannabis Entrepreneurs

On the eve of Canada’s federal legalization of recreational cannabis use, the company changed its policy.

CannAmerica Announces Listing on Canadian Securities Exchange, Provides Update on Business Strategy

The cannabis branding, licensing and intellectual property company has received approval for the listing of its common shares on the CSE under the symbol “CANA."

Build Customer Trust: Cannabis Branding and Marketing Explained

Consumer brand and marketing expert Peter McDonough has joined forces with Trait Biosciences Inc. to help bring its technologies to market.

How Cannabis Companies Can Capitalize on Digital Advertising Opportunities

Dorota Umeno of Canna Ventures describes the nuances and best practices of an effective digital advertising strategy.

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