Branding Your Cannabis Business: Page 8

Dream Water Announces Global Partnership with Hockey Superstar Auston Matthews

The partnership will be used to launch a North American wide brand campaign featuring Matthews in the fall of 2019.

The Perils of Direct Marketing: Why Cannabis Industry Participants Should Undergo a TCPA/ADA Compliance Checkup

This uncertain landscape leaves consumer-facing cannabis companies open to attack by resourceful plaintiff’s attorneys.

3 Marketing Strategies CBD Brands Should Use to Stand Out in a Crowded Market

A flurry of CBD brands, consumers’ confusion about available products, strict regulations and platform restrictions make for monumental marketing challenges, but solutions are available.

Grow Sisters Announce Know Your Farmer 2019

The "Know Your Farmer Video Series" focuses on cannabis farms and supply chains and is hosted on the Grow Sisters social media platform to provide an intimate connection between farmer and customer.

Michigan Debates Merits of Cannabis Warning Labels for Minors, Pregnant and Breastfeeding Women

With federal prohibition standing in the way of cannabis research, the science to support these potential long-term effects on children may be lacking.

Subsidizing Sustainability in Cannabis: The Lessons of Anthony Myint

Would you choose to pay a higher price to a grower for superior products produced in a sustainable manner?

Brand Strategy 101: Developing, Clearing and Protecting Cannabis and Hemp Trademarks

As the marketplace becomes increasingly crowded, brand recognition can become your single most valuable asset.

DNA Genetics Acquires Crockett Family Farms

After years of friendship and professional partnerships, the two companies formalized their plans in the California market—and beyond.

Snapchat and Twitter Cannabis Ads Risk Government Crackdown

Regulators in Canada declined to comment on an ongoing investigation into ads Hexo Corp. ran on Snapchat, the app run by Snap Inc.

Woodstock Music Festival Can License Its Name to Marijuana Brand

U.S. District Judge Paul Gardephe rejected a claim that the deal would infringe on the name of another company, Woodstock Roots.

Building a Team in California’s Growing Cannabis Market: Q&A With Kyle Kazan of California Cannabis Enterprises

On July 9, CCE announced the appointment of Derrek Higgins as its CFO. Higgins previously worked as the CFO of FLRish Inc., the parent company of Harborside.

Jay-Z Joins Caliva as Chief Brand Strategist

What can cannabis businesses do to bring a celebrity influencer onboard?

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