Branding Your Cannabis Business: Page 7

What’s Your Why?

Operating in an industry with many highs and lows requires a thick skin but more importantly, a powerful sense of purpose.

How to Grow a Brand in Cannabis: Q&A with Piers Cooper

One of the great narratives of 2020 is the rise of brands in cannabis.

Spherex Lines Up Partnerships to Enter Oklahoma’s Market ‘In a Huge Way’: The Starting Line

The Colorado-based cannabis brand has formed licensing partnerships to bring Pax Vaporizers, as well as its own line of products, to the state’s rapidly growing medical cannabis market.

Scaling Up: Q&A with Cresco Labs’ Chief Commercial Officer Greg Butler

The newest addition to the Cresco team shares his plans for the company’s newly created role, which is responsible for helping the company scale without losing its product quality and consistency.

What Makes a Company Great?

Each month, we reach out to cannabis cultivation company owners and managers, requesting business insights, growing advice and more to share with you.

Best Cannabis Companies Research

Sativa vs. Indica

Why it's time to abandon those classifications.

Surterra Wellness Announces Corporate Name Change to Parallel

The rebranding reflects the company's position as a rapidly growing, global well-being company and reaffirms its commitment to improving the quality of life through the benefits of cannabinoids.

Dream Water Announces Global Partnership with Hockey Superstar Auston Matthews

The partnership will be used to launch a North American wide brand campaign featuring Matthews in the fall of 2019.

The Perils of Direct Marketing: Why Cannabis Industry Participants Should Undergo a TCPA/ADA Compliance Checkup

This uncertain landscape leaves consumer-facing cannabis companies open to attack by resourceful plaintiff’s attorneys.

3 Marketing Strategies CBD Brands Should Use to Stand Out in a Crowded Market

A flurry of CBD brands, consumers’ confusion about available products, strict regulations and platform restrictions make for monumental marketing challenges, but solutions are available.

Grow Sisters Announce Know Your Farmer 2019

The "Know Your Farmer Video Series" focuses on cannabis farms and supply chains and is hosted on the Grow Sisters social media platform to provide an intimate connection between farmer and customer.

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