Branding Your Cannabis Business: Page 8

Subsidizing Sustainability in Cannabis: The Lessons of Anthony Myint

Would you choose to pay a higher price to a grower for superior products produced in a sustainable manner?

Brand Strategy 101: Developing, Clearing and Protecting Cannabis and Hemp Trademarks

As the marketplace becomes increasingly crowded, brand recognition can become your single most valuable asset.

DNA Genetics Acquires Crockett Family Farms

After years of friendship and professional partnerships, the two companies formalized their plans in the California market—and beyond.

Snapchat and Twitter Cannabis Ads Risk Government Crackdown

Regulators in Canada declined to comment on an ongoing investigation into ads Hexo Corp. ran on Snapchat, the app run by Snap Inc.

Woodstock Music Festival Can License Its Name to Marijuana Brand

U.S. District Judge Paul Gardephe rejected a claim that the deal would infringe on the name of another company, Woodstock Roots.

Building a Team in California’s Growing Cannabis Market: Q&A With Kyle Kazan of California Cannabis Enterprises

On July 9, CCE announced the appointment of Derrek Higgins as its CFO. Higgins previously worked as the CFO of FLRish Inc., the parent company of Harborside.

Jay-Z Joins Caliva as Chief Brand Strategist

What can cannabis businesses do to bring a celebrity influencer onboard?

‘Nascent and Nebulous’: The State of CBD Advertising

“You really have to avoid language that would send red flags to the FDA,” said the CMO of Hath.

Green Growth Brands to Create First '360 Degree' Cannabis Company Through a Combination With MXY Holdings LLC

The transaction is a part of GGB’s focused growth strategy, which includes rapidly building its CBD business.

Get Recognized

Surterra Wellness and Endless Summer to Develop Cannabis Brand of Products

The exclusive deal will extend into the cannabis wellness area, with initial product launch anticipated for fall of 2019.

Trademarking in the Cannabis Industry: 3 Tips for Success

Zuber Lawler & Del Duca’s Tom Zuber shares how cannabis companies can protect their brands.

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