Branding Your Cannabis Business: Page 6

AT-CPC Separates From Calyx and Rebrands to Become Klutch Cannabis

Klutch is now wholly-owned and operated from within Ohio.

America’s Reckoning with Racism is ‘More Than a Moment,’ Say Cannabis Industry Members

The Minority Cannabis Business Association and Minorities 4 Medical Marijuana hosted a Facebook Live event to confront a lack of diversity in many organizations’ leadership and management structures, cultural appropriation, and more.

Optimizing Celebrity Collaborations in Cannabis: Q&A with GFive Cultivation’s Larry Smith

The company’s founder and CEO discusses the Las Vegas-based cultivator’s newest partnership with Cam’ron, as well as overall best practices for these collaborations.

High Times Enters Strategic Agreement with Red White & Bloom

The partnership allows High Times to enter the Michigan, Illinois and Florida markets.

Former Green Growth Brands Executive Peter Horvath to Run Hightimes Holding Corp.

Following former CEO Stormy Simon’s exit, Horvath will preside over the publishing company’s pivot to retail.

The Next Era of Cannabis: Why Medicine Man Technologies Became Schwazze

Chief Marketing & Merchandising Officer Shane Sampson shares insight into the corporate rebrand and the company’s goals for 2020.

Catching Up with HUXTON: Modified Business Model, Record-Breaking Sales

When HUXTON sold off its plant-touching business licenses in 2018, it created the bandwidth to expand into new markets with a strengthened brand.

Medicine Man Technologies Announces Corporate Brand Change to Schwazze

The new brand reflects Schwazze Companies’ vision and strategic focus of becoming the most admired cannabis company.

Social Media Influencer, Cannabis Gifting Company Celebrate 4/20 Digitally

Higher Celebrations and Chrissy Harless celebrate 4/20 in the era of COVID-19, discuss lessons learned in influencer marketing.

Cresco Labs Launches New Value Brand, High Supply, for Cannabis Consumers on a Budget

The product portfolio includes vape pens, popcorn, shake and pre-rolls.

Glass House Farms Expands Into New 355,000-Sq.-Ft. Greenhouse Space

The expansion brings Glass House’s greenhouse footprint to more than 500,000 square feet in California.

What’s Your Why?

Operating in an industry with many highs and lows requires a thick skin but more importantly, a powerful sense of purpose.

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