Branding Your Cannabis Business: Page 3

Merida Capital Holdings’ Colin Kelley Details 2022 Cannabis Industry Outlook

Operators that think through how they can intersect with these two largest themes in the industry will be best positioned for what’s to come.

5 Tips to Optimize Page Speed for Your Cannabis Business’s Website

Dan Serard, director of business development for Cannabis Creative Group, shares several keys for success, from focusing on the mobile experience to using pop-ups wisely.

With Design at the Forefront, Dosist and Sunday Goods Founders Partner With Branding Agency Zero to Launch Studio in Arizona

The new brand suite will further hone the many personas of the cannabis consumer base.

Mike Tyson’s New Cannabis Brand Will Sell 1-Oz. Bags of Flower in Colorado

Tyson 2.0 has come out of a partnership with Columbia Care.

Does the Cannabis Space Have Room for Household Name Brands?

Longtime vitamin and supplement titan Irwin Naturals prepares to enter the U.S. and Canadian adult-use cannabis markets.

David & Cindy’s Quest

David and Cindy Van Wingerden saw cannabis as a way to ensure the future of the family’s 50-year cut flower and produce farm and add a new chapter to the family’s heritage.

From Heisman Winner to Highsman Owner

Former college football and NFL star Ricky Williams launches his Highsman cannabis brand, focusing on ‘greatness’ and healing.

Social Media and the Cannabis Industry: Tips and Lessons Learned

Ball Family Farms shares what it is doing differently after having its Instagram page shut down, while marketing agency Cannabis Creative Group outlines social media best practices for the industry.

How Houseplant Built a Brand for the U.S. Market

Seth Rogen’s cannabis company landed in California this year, bringing lessons learned from the Canadian marketplace.

Papa & Barkley Taps Bo Becker, CPG Veteran, as Chief Marketing Officer

Papa & Barkley expands marketing department to support brand strategy and establish dominance of market share on a national scale.

How to Think About Brand Development as the Cannabis Industry Evolves

When thinking about the potential for cannabis branding, it may be useful to look to the beer industry’s Big Beer vs. Craft Beer dynamic for some clues.

Jushi Brings Colin Hanks' Line of 'Hanks Kerchiefs' to BEYOND / HELLO Retail Stores

Jushi Chief Creative Director Andreas Neumann describes how the brand is leveraging non-cannabis sales to boost its core cannabis business.

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