Branding Your Cannabis Business

Khalifa Kush Expands Global Footprint With Entry Into Australia’s Medical Cannabis Market

In partnership with Endoca, Khalifa Kush will launch premium flower and edible offerings for Australian patients.

Green Thumb Amends Brand Transactions With RHYTHM

Under the amended agreements, licensing fees transition from revenue-based fees to recurring fixed fees.

Jeeter Expands Pre-Roll Brand to Missouri

The pre-roll brand debuted across the show Me State with majority market coverage, its partnership with Elevate, and statewide consumer activations.

More Seniors Turning to Cannabis, But What’s the Appeal?

Recent data shows that seniors are using cannabis more than ever, and cannabis companies are seeking to educate them about the medicine, but some executives want to see the industry strengthen its marketing approaches.

NBA Hall-of-Famer Carmelo Anthony Brings Cannabis Brand, Agency to New York

The former Knicks player is rolling out his brand, STAYME7O, and cannabis-focused agency, Grand National, in the Empire State.

Planet 13 Launches Lifestyles Brand Company; Signs 1st Sponsored Athlete in UFC Title Contender Chito Vera

The No. 4 ranked bantamweight contender will promote Planet 13 Fight Club—the company’s combat sports themed division of its new Lifestyles brand.

Is the Cannabis Industry Focused on the Wrong Metrics For Success?

Lume Cannabis Co. CEO Dave Morrow, a former champion lacrosse player who founded Warrior Sports, says "creating innovative units at scale" is key to building a brand consumers love.

California Governor Vetoes Cannabis Advertising, Marketing Bill

The legislation, Assembly Bill 1207, would have crippled much of the state’s licensed cannabis industry through restrictive branding, packaging and labeling.

The Cannabist Co. Chief Commercial Officer Jesse Channon Talks About the Columbia Care Rebrand

Channon shares the inspiration behind the company’s new identity and insight into what it takes to rebrand a multistate cannabis operation.

Columbia Care Unveils New Name, Brand Identity—The Cannabist Company

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

The Secret Sauce: Building a National Cannabis Brand

Sabrina Wheeler of Stone Road Farms shares comprehensive tips and considerations for those looking to venture into new markets.

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