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Pennsylvania Cannabis Company Launches Marketing Campaign

The nearly $500,000 outreach effort will include billboards, newspaper and magazine ads and social media.


Before a single seed has been legally sown, a cannabis producer and dispensary operator is launching the state’s first-ever marijuana marketing campaign. Its purpose: to alert Pennsylvanians to the medical marijuana program and get them thinking about it.

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Cresco Yeltrah was among 12 growers selected in June by the Pennsylvania Department of Health. The company, which is partnered with Illinois-based Cresco Labs LLC, will cultivate and process marijuana in Brookville, about 100 miles north of Pittsburgh. It is also set to open dispensaries in Butler and Pittsburgh.

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STATE BY STATE: Pennsylvania Cannabis News

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 The company will spend nearly $500,000 on its outreach effort, said Cresco Labs CEO Charlie Bachtell. The money will pay for billboards, newspaper and magazine ads, and a social-media blitz.

The first phase of the campaign includes a set of three images. In one, a woman sits in a lotus position on a Pennsylvania shaped-yoga mat: “Welcome to a State of Relief,” the text reads. A second features a waffle in the shape of the Keystone State on a plate: “Medical cannabis offers a new way for Pennsylvania residents to seek relief from symptoms of 17 serious medical conditions, like cancer.”

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