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Branding Your Cannabis Business: Page 2
Viola Refreshes Brand With New 'Vibes System'
The Michigan-based operator is categorizing all flower products into its ‘Viola Vibes System' to simplify the cannabis-shopping experience for consumers.
The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage
Song details her Korean upbringing and how her own path meshes with the company’s brand vision in this AAPI feature.
‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market
Creative Director Chris “Cheeto” Batten shares insight into recent digital branding and design awards the business has received, as well as the vertically integrated company’s overall branding strategy.
DoorDash Canada Lands Cannabis Pickup Agreement with Superette Dispensaries
Each Superette location will display curated menus through the DoorDash app, offering consumers up-to-the-minute selections from the store.
CULTA Takes Home Awards for Digital Branding and Creative
The Maryland cannabis company received multiple awards from the AVA Digital Awards and Hermes Creative Awards.
Foundational Leadership: Q&A With Trulieve Chief Marketing Officer Valda Coryat
One of few female executives in the cannabis industry, Coryat details how confidence, inspiration and upbringing played a role in her leadership.
At Cookies, Brand Development and Equity Are Key to Growth
Tori Cole, vice president of marketing, shares how Cookies takes its California vision to emerging markets in the U.S.
Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies
Following the launch of Mike Bites this week, brand executives share perspectives on the past and future of Tyson 2.0.
Trulieve Partners With Survivor Winner as Momenta Brand Ambassador
Ethan John will support patient education and community outreach initiatives on behalf of Trulieve’s Momenta cannabis brand.
How Veritas Uses Limited-Edition Product Drops to Connect With Customers
The Colorado-based company’s limited-edition product releases include its unique Pheno Hunts, First Cut Strains and exclusive partnerships with retailers.
What’s in a National Cannabis Brand?
As a national market forms in the U.S., marketing and customer experiences will become crucial for establishing a lasting cannabis brand.
Merida Capital Holdings’ Colin Kelley Details 2022 Cannabis Industry Outlook
Operators that think through how they can intersect with these two largest themes in the industry will be best positioned for what’s to come.
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