Branding Your Cannabis Business: Page 7

Medicine Man Technologies Announces Corporate Brand Change to Schwazze

The new brand reflects Schwazze Companies’ vision and strategic focus of becoming the most admired cannabis company.

Social Media Influencer, Cannabis Gifting Company Celebrate 4/20 Digitally

Higher Celebrations and Chrissy Harless celebrate 4/20 in the era of COVID-19, discuss lessons learned in influencer marketing.

Cresco Labs Launches New Value Brand, High Supply, for Cannabis Consumers on a Budget

The product portfolio includes vape pens, popcorn, shake and pre-rolls.

Glass House Farms Expands Into New 355,000-Sq.-Ft. Greenhouse Space

The expansion brings Glass House’s greenhouse footprint to more than 500,000 square feet in California.

What’s Your Why?

Operating in an industry with many highs and lows requires a thick skin but more importantly, a powerful sense of purpose.

How to Grow a Brand in Cannabis: Q&A with Piers Cooper

One of the great narratives of 2020 is the rise of brands in cannabis.

Spherex Lines Up Partnerships to Enter Oklahoma’s Market ‘In a Huge Way’: The Starting Line

The Colorado-based cannabis brand has formed licensing partnerships to bring Pax Vaporizers, as well as its own line of products, to the state’s rapidly growing medical cannabis market.

Scaling Up: Q&A with Cresco Labs’ Chief Commercial Officer Greg Butler

The newest addition to the Cresco team shares his plans for the company’s newly created role, which is responsible for helping the company scale without losing its product quality and consistency.

What Makes a Company Great?

Each month, we reach out to cannabis cultivation company owners and managers, requesting business insights, growing advice and more to share with you.

Best Cannabis Companies Research

Sativa vs. Indica

Why it's time to abandon those classifications.

Surterra Wellness Announces Corporate Name Change to Parallel

The rebranding reflects the company's position as a rapidly growing, global well-being company and reaffirms its commitment to improving the quality of life through the benefits of cannabinoids.

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