LOS ANGELES, July 8, 2020 /PRNewswire/ -PRESS RELEASE- Cookies, an
international lifestyle and cannabis brand, is pleased to announce the launch
of a new cannabis brand, "COLLINS AVE," in partnership with rap
legend Rick Ross. The COLLINS AVE brand includes three specially curated
strains featuring flavor profiles inspired by Ross' identity.
Ross, along with fellow rap artist and Cookies founder Berner, have taken a
hands-on approach to this new brand, with strains named, "Collins
Ave," "Pink Rozay" and "Lemon Pepper." These choices
of genetics are representative of Ross' connection to Miami and will feature
unique illustrations inspired by each flavor profile. The Cookies assortment
includes Indica (Collins Ave) and Hybrid (Pink Rozay) varieties, while Lemonade
will exclusively feature "Lemon Pepper" on its award-winning Sativa
menu.
"When it comes to branding and building something long term, Ross gets
it," Berner said. "We have a very similar work ethic and both have
spread our wings outside of the music business and what I like most about this
partnership is it all happened 100% naturally. Ross and I met back in the
early 2000's at my dispensary in San Francisco. I never tried to force a
music collaboration or anything. When we linked back up recently, everything
fell right into place and we are both looking to kill it. Expect a crazy
menu on Collins Ave side with a group project to smoke and ride to."
"I want to be a force within the cannabis industry and bring a superior
quality product to the masses, particularly my people in the South," said
Ross. "I'm honored to be in partnership with Berner and Cookies,
who, in my opinion, are the best in the business. I love the product and
truly stand behind it. Watch what we do!"
