Omura and Greenlane Announce Exclusive U.S. and Canadian Distribution Partnership for New Heat-Not-Burn Technology

The whole flower vaporizer is engineered to give consumers a clean and hygienic experience.


LOS ANGELES and BOCA RATON, Fla., Sept. 04, 2019 (GLOBE NEWSWIRE) -- PRESS RELEASE -- Omura, a technology and design brand focused on the cannabis and wellness space, has announced their partnership with Greenlane Holdings Inc., one of the largest global sellers of cannabis accessories, CBD and liquid nicotine products, for exclusive distribution of Omura vaporizers throughout the United States and Canada. Under this strategic alliance, Greenlane will distribute Omura products in both medical and legal recreational dispensaries as well as independent and chain licensed vape and cannabis retailers.

Omura was founded with the goal of perfecting the way we consume whole flower cannabis. Using next-generation heat-not-burn technology, Omura is combines the discretion and convenience of vape pens with whole flower benefits. Flower sticks that pair exclusively with the Omura Series 1 vaporizer allow for unprocessed whole flower consumption with no burning, no ash, and no grinding, cleaning or mess and minimal environmental impact. Engineered for both the canna-curious as well as the ritualistic user, Series 1 Vaporizer comes in four colors: black, white, gold and rose gold.

“We’ve found the perfect partner to introduce consumers to Omura’s proprietary innovations with Greenlane,” says BJ Carretta, Omura's head of marketing. “Their reach is unparalleled, and they have been wholeheartedly supportive of our vision. We look forward to expanding Omura’s footprint and introducing new and innovative heat-not-burn cannabis solutions to the market.”

Omura will leverage Greenlane’s coast-to-coast network of 11,000-plus retail locations to place the Omura vaporizers in front of its biggest potential consumer base yet. The Omura system is currently available in California, Maryland and Arizona.

“The Omura system offers a unique and differentiated vaping experience and we are excited to bring their innovative heat-not-burn technology to our expansive customer base,” said Aaron LoCascio, chairman and chief executive officer of Greenlane. “Omura also provides Greenlane and our customers with a new, recurring revenue stream, adding a next generation vaping technology to our portfolio that will accelerate revenue growth throughout North America."

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