[PRESS RELEASE] – BALTIMORE, Oct. 27, 2025 – CULTA, Maryland's most trusted source of premium cannabis, announced the appointment of Joseph Andreae as CEO. This shift in leadership underscores the company's commitment to cultivating craft cannabis, maintaining quality, and building community within the Maryland cannabis industry.
"Having grown up in the greater DMV area and having spent a lot of time in Maryland, I know firsthand how special this state is, and that includes its cannabis industry," Andreae said. "CULTA is truly an embodiment of this and the dedicated Marylanders who keep the engine running day-in-and-day-out, and I look forward to having the opportunity to play a role in further shaping this brand and cementing our position as a leader in this fast-growing East Coast market."
Andreae brings a wealth of experience from mature cannabis programs throughout the country, paired with a specific appreciation for the Maryland market. Before joining CULTA, he held leadership roles at several large-scale, vertically integrated cannabis companies, including Story Cannabis, Glass House Brands and NorCal Cannabis Co.
In this new role, Andreae will prioritize further building an experienced leadership team with a deep knowledge of the legal industry and the local community, leveraging CULTA's infrastructure to drive product development and quality improvement, maintaining a strong company culture and brand identity, and differentiating from competitors through fresh company values that prioritize investments in their staff and customers, cultivation with integrity, and elevation of the perceptions of cannabis and its benefits.
Andreae’s appointment comes as CULTA seeks to firmly establish itself as Maryland's leading service and toll processing entity and a top-three seller across relevant house brand categories.
