420 Celebrations

District Cannabis Launches a Ridiculously Serious Campaign to Make 4/20 a National Holiday

The campaign, ‘Make 420 a National Holiday,’ launched with a 30-second mixed-media film.

High Tide Reports $6.8 Million in 4/20 Weekend Sales

The Canadian cannabis company announced its $100,000 holiday giveaway and a new employee stock option grant.

As Predicted, 4/20 Sales Surged During Cannabis Industry Holiday Weekend

Sales on both Friday and Saturday were up significantly, and retailers offered higher discounts to entice customers when compared to previous years.

The State of Federal Cannabis Reform Leads CBT’s Most-Read Articles in April

4/20 deals and events, California tax defaults, and nationwide municipal opt outs also highlighted Cannabis Business Times’ most popular stories this month.

WATCH: 4/20 Countdown in Times Square

Two cannabis brands celebrated the industry's biggest holiday in New York's famous district with a billboard takeover April 20.

High Tide Reports Nearly CA$2 Million in Cannabis Sales on 4/20

The Canadian cannabis company experienced a 35% increase in total sales across all retail platforms from the previous Saturday.

SUV Crashes Into Massachusetts Dispensary Ahead of 4/20

Three people were injured when a vehicle drove through Zahara Dispensary’s wall and 15 feet into the store during operating hours last week.

Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20

The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?

4/20 Deals and Events: Times Square, Comedy Shows and Consumption Lounge Parties

A roundup of some of the promotions cannabis companies have planned to celebrate the industry holiday, which falls on a Saturday this year.

High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20

Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.

Congressional Leaders and Social Justice Advocates Call for Cannabis Decriminalization During Cannabis Summit in Washington, DC

Last Prisoner Project brings together 30+ organizations for 420 Unity Day of Action press conference, lobby day, and White House candlelight vigil.

This Year’s 4/20 Poised to Be the Biggest Yet

With the cannabis industry holiday falling on a Saturday and more adult-use markets online than ever before, analysts predict sales will soar above 2023’s strong performance.

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